Executive Program in Business Management

Program Overview

This program offers a comprehensive curriculum in business management, covering key areas such as marketing, finance, and strategy. Through case study-based learning, simulations, and experiential activities, students develop leadership skills and gain a deep understanding of business dynamics. The program prepares graduates for leadership roles in various business sectors, including business development, sales, marketing, finance, and general management.

Program Outline

Outline:

• Program Curriculum (11 Modules):
• Managing Individual and Group Dynamics
• Marketing Management
• Quantitative Techniques in Business Decision
• Financial Accounting
• Consumer Insights (including digital marketing)
• Business Economics
• Business Innovations & Emerging technology
• Corporate Finance
• Value Chain Management

Teaching:

• Case study Based Learning
• Leadership Focused Curriculum
• Pedagogy based on Simulations and Experiential Learning

Careers:

• Leadership and higher managerial roles in Business Development, sales, marketing, finance, and general management fields.