Program Overview

Post Graduate Diploma Program in Marketing

Overview

The Post Graduate Diploma Program in Marketing is a full-time 2-year AICTE-approved Program that provides essential concepts and tools to develop the knowledge and experience to thrive as a marketing professional within any type of organization.

Program Outcomes and Objectives

Program Outcomes (POs)

• PO1: Develop core managerial competencies in Indian and global context
• PO2: Develop sensitivity towards social responsibilities and sustainability of businesses
• PO3: Develop strategic and innovative thinking in creating and managing businesses

Program Educational Objectives (PEOs)

• PEO1: Demonstrate technical and analytical capabilities in the marketing context
• PEO2: Demonstrate effective communication skills
• PEO3: Demonstrate interpersonal skills in diverse business environment
• PEO4: Demonstrate understanding of social responsibilities in business context
• PEO5: Demonstrate a long term ethical orientation towards business and society
• PEO6: Critically analyse situations to suggest innovative future growth opportunities in marketing
• PEO7: Demonstrate techno-savvy capabilities to manage integrated environments

Program Structure

Foundation Term/Preparatory Module

• Spread Sheet Modelling
• Case Learning Pedagogy
• Quantitative Methods
• Micro Economics
• Personal Growth Lab
• Critical and Analytical Thinking
• Financial Accounting (Self Study)
• Communications & Group Discussion Lab
• Personal & Professional Etiquette
• Experiential Learning Lab

Term I

• Business Communication – I
• Marketing Management – I
• Operations Management
• Organizational Behavior
• Financial Accounting
• Macroeconomics – Principles and Policies
• Management Information Systems
• Legal Aspects of Business-I

Term II

• Business Communication – II
• Business Environment
• Business & Corporate Finance
• Marketing Management – II
• Managerial Accounting
• Supply Chain Management
• Human Resource Management
• Legal Aspects of Business – II

Term III

• Business Research Methods
• Strategic Management
• Core Elective #1
• Core Elective #2
• Core Elective #3
• Core Elective #4

Workshops

• Design Thinking and Innovation (TI)
• Data Science and Analytics (TII)
• Entrepreneurship and New Venture (TIII)

Personal Development Courses

• Psychometric Assessment/Counselling Sessions
• Industry/Company Lecture Series

Internship

• SIP/Company Project

Term IV

• Cross Functional Simulation
• Emerging Technologies and Sectoral Analysis
• Specialization Elective # 1
• Specialization Elective # 2
• Specialization Elective # 3

Term V

• Specialization Elective # 4
• Specialization Elective # 5
• Specialization Elective # 6
• Specialization Elective # 7

Management Project in Term V & VI

• Field Based (Company/Ind.) SSR Project

Term VI

• Specialization Elective # 8
• Free Elective Courses

Professional Development Courses

• New Emerging Technologies Series
• Leadership / CxO Series

Placements

With more than 40 years of existence, a vast alumni base, and prestigious recruiters, IMT Ghaziabad has been able to build a consistent and meaningful relationship with the corporate world. This year IMT G has raised the bar by achieving an increase of 13.4 % in the average compensation at 17.35 lakhs per annum, 75 PPO offers, average and median of top 200 students at 21.5 lakhs per annum, and 20.0 lakhs per annum respectively. IMT G smashes its own placement record in 2023 with a Rs 65.6 LPA Highest CTC.

Students have been offered roles in Sales & Marketing, Analytics, Financial Risk & Advisory, FPA/Corporate Finance, Treasury Risk, Credit Risk, General Management & Leadership, Strategy, Consulting, Project Management, Wealth & Private Banking, Project Management, Product Management, Market Research, Equity Research, and Operations.

Faculty Initiatives on Teaching and Learning

Integrating a diverse range of instructional methods and pedagogical initiatives is essential for fostering a holistic and impactful learning environment. Experiential learning workshops, such as those focused on corporate grooming and etiquette, mindfulness, design thinking, and entrepreneurship, offer students hands-on, immersive experiences that bridge theoretical knowledge and practical application.

Data science workshops and Bloomberg simulations further enhance students’ technical competencies, enabling them to navigate and interpret complex datasets and financial models effectively. Lab-based courses, including those on analytics, big data, and visual analytics for business applications, offer a more in-depth, practical understanding of current technological tools and their applications in various business contexts.

Additionally, the use of video cases in courses enriches the learning experience by providing real-world scenarios for analysis and discussion, fostering critical thinking and decision-making skills. Incorporating contemporary magazine and newspaper articles on current topics ensures that students stay informed about the latest trends and developments in their fields, encouraging continuous learning and engagement with current affairs. These pedagogical initiatives collectively create a dynamic, interactive, and practical learning environment that prepares students for the challenges of the modern professional world.

Distinguished Alumni

• Mr. Ankit Aggarwal, Unstop Founder | IMT-G Alumnus
• Ms. Aditi Anand, Head Creative Strategy, Coca Cola | IMT-G Alumna
• Mr. Apoorv Sharma, Brand Marketing, Apple | IMT-G Alumnus