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Fashion Marketing, BBA

LIM College
New York , United States
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Program Details
Degree
Bachelors
Major
Fashion Design | Fashion Merchandising | Marketing
Area of study
Business and Administration | Manufacturing and Processing
Course Language
English
About Program

Program Overview

Fashion Marketing, BBA

Program Overview

LIM College’s on-campus Bachelor of Business Administration (BBA) in Fashion Marketing degree program teaches future fashion professionals how to build brands and connect with consumers.


Curriculum & Careers

Fashion Marketing Courses

Fashion Marketing courses at LIM evolve as the industry evolves, educating you on current business developments and trends and providing an inside perspective on what’s happening in actual fashion workplaces.


  • Consumer Behavior
  • Digital & Social Media Marketing
  • Fashion Branding
  • Fashion Marketing & Communications
  • Global Fashion Markets & Licensing
  • Marketing Analytics

Minors for Fashion Marketing Majors

Focus on a specific area that interests you by selecting from more than 20 minors.


  • Beauty
  • Fashion Merchandising
  • Retail Buying and Planning
  • Sustainability

Internship Opportunities

Real-world experiences are essential to preparing for your future career, especially in the fashion industry.


LIM Fashion Marketing students have completed internships with some of the most exciting and well-known brands and companies throughout the business of fashion and lifestyle, including:


  • Chanel
  • Fendi
  • LaQuan Smith
  • Milk Makeup
  • Prada
  • Warner Bros. Entertainment

Career Outcomes

A degree in Fashion Marketing is a versatile business degree.


Regardless of size, all fashion and lifestyle brands engage in marketing to promote their products and services.


LIM Fashion Marketing graduates have gone on to build exciting careers everywhere from edgy fashion start-ups to global corporate conglomerates.


Fashion Marketing majors can apply their knowledge in many different disciplines, such as:


  • Branding and Consumer Engagement
  • Content Marketing
  • Digital and Social Media Marketing
  • Market Research
  • Communications and Public Relations

Why Study Fashion Marketing at LIM

LIM’s Fashion Marketing bachelor’s degree program is grounded in a philosophy of “learning by doing.” This means that in addition to your required internships, you will have chances to work on collaborative in-class marketing projects with fashion and lifestyle companies, as well as opportunities to add new skills and certifications to your resume throughout your Fashion Marketing education.


From day one, you’ll start learning how to perform professional marketing activities such as creating a brand engagement calendar, running a digital analytics report, and completing a target market analysis.


LIM's Fashion Marketing students learn how to forge the fashion business' most crucial connection: the connection between consumers and brands.


LIM & the Fashion Industry

LIM is highly regarded for the quality of its business education and has longstanding connections throughout the fashion industry. As a result, students have access to many top fashion business professionals and prominent companies, as well as a robust alumni network.


Faculty members who work for companies such as Ralph Lauren, Savage X Fenty, and Canada Goose bring their firsthand experience into their classes, and provide valuable career insights and advice. By working closely with these industry-expert faculty, LIM students benefit from their knowledge and real-world experience, establishing important connections and positioning themselves for success.


Student Life & Support Services

LIM provides a wide range of academic resources and counseling services, comprehensive career development assistance, and extracurricular activities in an inclusive and welcoming environment. You can also take your academic experience further and make meaningful personal connections by becoming involved in a student-led club or organization, volunteer opportunity, or study abroad program.


Faculty

Nancy Miller

  • Fashion Merchandising and Marketing
  • Dean of Undergraduate Studies / Chair

Robert Conrad

  • Fashion Merchandising and Marketing
  • Adjunct Professor

Hilda Alfonso

  • Fashion Merchandising and Marketing
  • Senior Lecturer

Marla Greene

  • Fashion Merchandising and Marketing
  • Associate Professor

John Keane

  • Fashion Merchandising and Marketing
  • Senior Lecturer

Dr. Mary Wagner

  • Fashion Merchandising and Marketing
  • Assistant Professor

Dr. Crystal Green Brown

  • Fashion Merchandising and Marketing
  • Adjunct Professor

Michelle Alleyne

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Juliette Atwi

  • Fashion Merchandising and Marketing
  • Adjunct Professor

Michelle Ayers

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Fabrizio Babino

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Marc Benhamou

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Patricia Clyne

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Terance Coffee

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Janice Everett

  • Fashion Merchandising and Marketing
  • Adjunct Professor

Joanne Galanos

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Shandel Garner

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Jill Greenberg

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Nancy Klein

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Moriah Lutz-Tveite

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Matt Melucci

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Sabrina Moscola

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Chris Serluco

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Chriss Slevin

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Carlton Spence

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Francesco Venezia

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Latoya Woods

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Daniella Platt

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Diamante Logan

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Lori Riviere

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Nancy Mayer

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Joseph Giampietro

  • Fashion Merchandising and Marketing
  • Associate Chair of Fashion Merchandising and Marketing, Assistant Professor

Lisa Banniseter

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Mallory Kaufman

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Anna Grace Nimmo

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Maria Hedian

  • Fashion Merchandising and Marketing
  • Adjunct Professor

Mary Kassner

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Marylin Phillips-Stull

  • Fashion Merchandising and Marketing
  • Adjunct Faculty

Alumni Spotlight

Anna Bennudriti ‘04

  • Senior Director of Analytics and Customer Acquisition, Belk

Madelynn Brown ‘13

  • Senior Manager - Digital Marketing Operations, Microsoft

Jesly Cruz ‘22

  • Social Media Coordinator, Adrianna Papell

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  • The Business of Fashion, BBA
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