Program Overview

Fashion Marketing, BBA (Online)

Program Overview

LIM College’s online Bachelor of Business Administration (BBA) in Fashion Marketing degree program teaches future fashion professionals how to build brands and connect with consumers.

Curriculum & Careers

Fashion Marketing Courses

LIM’s fully online programs feature 7-week accelerated courses. Fashion Marketing courses cover current business developments and trends and provide an inside perspective on what’s happening in actual fashion workplaces.

• Consumer Behavior
• Digital & Social Media Marketing
• Fashion Branding
• Fashion Marketing & Communications
• Global Fashion Markets & Licensing
• Marketing Analytics

Internship Opportunities

Real-world experiences are essential to preparing for your future career, especially in the fashion industry. Fashion Marketing majors are required to complete 13 experiential education credits, including 3 internships. These internships can be completed anywhere in the world.

In addition to traditional in-person internships, students in the online Fashion Marketing program may be eligible to earn required experiential education credits through remote or hybrid internships, project-based learning with their current employer, or receive credit for prior work experience.

LIM Fashion Marketing majors have completed internships with some of the most exciting and well-known brands and companies throughout the business of fashion and lifestyle, including:

• Amazon Style
• Kith
• LOFT
• Manolo Blahnik
• Puma

Career Outcomes

No matter how big or how small they are, all fashion and lifestyle brands use marketing tools to promote their products and services. This makes a business degree in Fashion Marketing extremely versatile.

LIM Fashion Marketing graduates have gone on to build exciting careers everywhere from edgy fashion start-ups to global corporate conglomerates.

Fashion Marketing majors can apply their knowledge in many different disciplines, such as:

• Branding and Consumer Engagement
• Content Marketing
• Digital and Social Media Marketing
• Market Research
• Communications and Public Relations

Why Study Fashion Marketing Online with LIM

LIM’s online Fashion Marketing bachelor’s degree program is grounded in a philosophy of “learning by doing.” This means that in addition to your required internships, you will have ongoing opportunities to add new skills and certifications to your resume.

From day one, you’ll start learning how to perform professional marketing activities such as creating a brand engagement calendar, running a digital analytics report, and completing a target market analysis.

Fashion Marketing students learn how to forge a connection between consumers and brands.

LIM & the Fashion Industry

LIM is highly regarded for the quality of its business education and has strong partnerships throughout the fashion industry. Our longtime roots in New York City pave the way for the immense expertise, experience, and connections our online students benefit from.

Faculty members who work for companies such as Ralph Lauren, Savage X Fenty, and Canada Goose bring their firsthand experience into their classes and provide valuable career insights and advice. Guest speakers and panelists from top fashion and lifestyle companies also regularly participate in virtual events.

Learning directly from true industry experts, LIM students benefit from their professors’ knowledge and experience, establishing important connections and helping to position themselves for success.

Student Life & Support Services

As an online learner, you will have numerous ways to establish meaningful connections with your classmates, professors, and LIM’s campus community.

All online students have dedicated academic advisors who provide support and help resolve any issues that arise during your program.

Student clubs and organizations also provide a way to expand your network and enhance your experience.

Faculty

• Nancy Miller, Dean of Undergraduate Studies / Chair
• Robert Conrad, Adjunct Professor
• Hilda Alfonso, Senior Lecturer
• Marla Greene, Associate Professor
• John Keane, Senior Lecturer
• Dr. Mary Wagner, Assistant Professor
• Dr. Crystal Green Brown, Adjunct Professor
• Michelle Alleyne, Adjunct Faculty
• Juliette Atwi, Adjunct Professor
• Michelle Ayers, Adjunct Faculty
• Fabrizio Babino, Adjunct Faculty
• Marc Benhamou, Adjunct Faculty
• Patricia Clyne, Adjunct Faculty
• Terance Coffee, Adjunct Faculty
• Janice Everett, Adjunct Professor
• Joanne Galanos, Adjunct Faculty
• Shandel Garner, Adjunct Faculty
• Jill Greenberg, Adjunct Faculty
• Nancy Klein, Adjunct Faculty
• Moriah Lutz-Tveite, Adjunct Faculty
• Matt Melucci, Adjunct Faculty
• Sabrina Moscola, Adjunct Faculty
• Chris Serluco, Adjunct Faculty
• Chriss Slevin, Adjunct Faculty
• Carlton Spence, Adjunct Faculty
• Francesco Venezia, Adjunct Faculty
• Latoya Woods, Adjunct Faculty
• Daniella Platt, Adjunct Faculty
• Diamante Logan, Adjunct Faculty
• Lori Riviere, Adjunct Faculty
• Nancy Mayer, Adjunct Faculty
• Joseph Giampietro, Associate Chair of Fashion Merchandising and Marketing, Assistant Professor
• Lisa Banniseter, Adjunct Faculty
• Mallory Kaufman, Adjunct Faculty
• Anna Grace Nimmo, Adjunct Faculty
• Maria Hedian, Adjunct Professor
• Mary Kassner, Adjunct Faculty
• Marylin Phillips-Stull, Adjunct Faculty

Related Programs

• Fashion Management and Leadership, BBA (Online)
• Fashion Media, BS (Online)
• Fashion Merchandising, BBA (Online)
• The Business of Fashion, BBA (Online)