Program Overview

Fashion Merchandising, BBA

Program Overview

The Bachelor of Business Administration (BBA) in Fashion Merchandising degree program at LIM College teaches students how to develop products from start to finish – everything from coming up with the initial idea, to bringing it to life, and getting it to consumers through brick-and-mortar stores and digital platforms.

Accreditation

Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)

Program Details

• Next Entry Term: Fall 2025
• Application Status: Open

Curriculum & Careers

Fashion Merchandising Courses

Fashion Merchandising majors learn how to predict trends, develop professional fashion presentations, create merchandise plans, and more.

• Digital Tools for Fashion Presentations
• Fabric for Fashion
• Merchandising Concepts and Practices
• Product Development and Merchandising
• Sustainability and the Future of Fashion

Minors for Fashion Merchandising Students

All undergraduate students at LIM can select one of more than 20 minors to pair with their major course of study. Adding a minor helps you develop focused knowledge toward a specific career goal.

• Event Planning
• Fashion Marketing
• Fashion Styling
• Retail Buying and Planning
• Sustainability

Internship Opportunities

Practical workplace experience is essential to preparing for a successful career in the fashion business.

• Fashion Merchandising bachelor’s degree students must complete 3 required internships.
• Thanks to LIM’s industry connections, our students score internship opportunities with some of the biggest names in fashion and lifestyle.
• Examples of internship locations:
  • Coach
  • Gucci
  • Free People
  • Bloomingdale’s
  • The TJX Companies

Career Outcomes

As a Fashion Merchandising major, you will graduate ready to work for any fashion and lifestyle retailer or brand, ranging from innovative startups to corporate conglomerates.

• Buying and Planning
• Digital Merchandising
• Event Planning and Activation
• Forecasting and Trend Prediction
• Styling and Creative Direction
• Sustainability

Why Study Fashion Merchandising at LIM

Earning a Fashion Merchandising degree from LIM means learning directly from industry experts and having access to unparalleled opportunities for real-world, resume-building experience.

• Our location in New York City means being in a high-energy environment where you’ll have incredible access to the world’s most influential companies in fashion and lifestyle for completing internships, volunteering at major fashion events, and making career connections.

Faculty

Fashion Merchandising and Marketing Faculty

• Nancy Miller
• Robert Conrad
• Hilda Alfonso
• Marla Greene
• John Keane
• Dr. Mary Wagner
• Dr. Crystal Green Brown
• Michelle Alleyne
• Juliette Atwi
• Michelle Ayers
• Fabrizio Babino
• Marc Benhamou
• Patricia Clyne
• Terance Coffee
• Janice Everett
• Joanne Galanos
• Shandel Garner
• Jill Greenberg
• Nancy Klein
• Moriah Lutz-Tveite
• Matt Melucci
• Sabrina Moscola
• Chris Serluco
• Chriss Slevin
• Carlton Spence
• Francesco Venezia
• Latoya Woods
• Daniella Platt
• Diamante Logan
• Lori Riviere
• Nancy Mayer
• Joseph Giampietro
• Lisa Banniseter
• Mallory Kaufman
• Anna Grace Nimmo
• Maria Hedian
• Mary Kassner
• Marylin Phillips-Stull

Related Programs

• Fashion Management and Leadership, BBA
• Fashion Marketing, BBA
• Fashion Media, BS
• The Business of Fashion, BBA