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Students
Tuition Fee
Start Date
Medium of studying
Duration
12 months
Program Facts
Program Details
Degree
Masters
Major
Business Analysis | Market Research | Marketing
Area of study
Business and Administration
Timing
Full time
Course Language
English
Intakes
Program start dateApplication deadline
2024-09-01-
About Program

Program Overview


The MS in Consumer Analytics program at LIM College equips students with data analytics skills and consumer insights to drive informed business decisions and marketing strategies. The 30-credit program includes courses in consumer behavior, data collection, predictive modeling, and market research. Graduates are prepared for careers in consumer analytics, including roles in data science, marketing, and consumer insights analysis.

Program Outline

Degree Overview:

The MS in Consumer Analytics degree program at LIM College teaches students how to use data analytics methodologies and leverage consumer insights to make informed business decisions and shape impactful marketing strategies. The program consists of 30 course credits and can be completed in one year.


Outline:

The Consumer Analytics curriculum consists of a mix of analytics, marketing, and customer experience courses. Students will learn about consumer behavior, data collection, predictive modeling, market research, and more. Sample courses within the program include:

  • Data Analysis
  • Advanced Marketing Metrics
  • Data Visualization and Communication Graphics
  • Research Design and Applications for Data

Teaching:

Students in LIM’s Consumer Analytics degree program can also opt to complete our Career Success Track, which consists of a career internship or seminar course in each of your three semesters.


Careers:

Students graduate from this program prepared for numerous career paths and roles in consumer analytics, in areas such as data science, fashion and retail marketing, corporate strategy, and consumer insights analysis. Graduates can work for market research firms, advertising agencies, consumer goods companies, and more. Potential job titles for graduates with a master’s in Consumer Analytics include:

  • Brand Analyst/Brand Manager
  • Consumer Insights Analyst
  • Customer Relationship Manager
  • Digital Marketing Analyst
  • eCommerce Analyst
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