Program Overview

Fashion Marketing, MPS

Program Overview

The MPS in Fashion Marketing program is a one-year, 30-credit program. Bringing strategy, creativity, and technology together, you will learn how to use digital platforms to help fashion brands create awareness, generate demand, and drive sales.

Curriculum & Careers

Fashion Marketing Courses

Fashion Marketing courses focus on developing the skills and knowledge that today’s fashion employers require. As you learn how to predict trends and build brands, you will explore consumer decision-making, digital marketing channels, working in global markets, and more. Sample program courses include:

• Advanced Web Analytics and SEO
• eCommerce, mCommerce, and sCommerce Marketing
• Global Luxury Brand Marketing
• Strategic Digital Communications in the Fashion Industry

You can also opt to complete the Career Success Track, which consists of three internship or career seminar courses.

Program Specializations

Starting in Fall 2024, on-campus Fashion Marketing students can choose between two program specializations:

• Digital Media Marketing: Prepare for a career in digital marketing, social media marketing, content marketing, search engine optimization (SEO), or data analytics.
• Strategic and Digital Marketing: Gain expertise in reaching target audiences through social media, online advertising, mobile marketing, and influencer marketing.

International Student Information

This is a STEM-designated program. Graduate students on an F-1 visa who receive a STEM degree can apply for a 24-month extension of their post-completion OPT if they have a job/job offer from an E-Verify employer and meet the required criteria.

Students in this program may apply to do CPT starting their first semester.

Internship Opportunities

LIM’s signature brand of experience-based learning can help you enhance your resume and elevate your career. By applying knowledge gained in your coursework to real-life workplace situations, you can impress potential employers and make important professional connections. Companies our students have interned with include:

• Bloomingdale’s
• Christian Louboutin
• Dolce & Gabbana
• Tommy Hilfiger USA
• Versace

You can also opt to complete the Career Success Track, which consists of three internship courses that provide real-world, resume-building experience to help you reach your career goals.

Career Outcomes

A master’s degree in Fashion Marketing can help you distinguish yourself with prospective employers. Our graduates are ready to meet the fashion industry’s need for professionals who can make data-informed business decisions and utilize digital platforms to keep customers engaged.

Areas in which Fashion Marketing graduates can pursue careers include:

• Advertising
• Brand Management
• eCommerce
• Fashion Media
• Public Relations

Why Study Fashion Marketing at LIM

With specializations in Digital Media and Strategic Digital Marketing, LIM’s on-campus master’s program in Fashion Marketing is designed to keep you ahead of the curve and put you in prime position to advance your career.

As the fashion industry continues to evolve and more and more business is conducted online, marketing professionals need to know how to make the most of digital media tools. LIM continually develops new coursework, relevant in-class projects, and opportunities for real-world experience so that students can graduate with the skills employers look for.

There's no place like New York City to study how top brands create relationships with consumers and make key business decisions.

LIM & the Fashion Industry

LIM is highly regarded for the quality of its business education and has longstanding connections throughout the fashion industry. As a result, our students have access to many top fashion business professionals and prominent companies, as well as a robust alumni network.

By working closely with industry-expert faculty who have high-level marketing experience at some of the world’s best known fashion brands, students at LIM's Marcuse School of Graduate Studies get an insider’s view of the fashion world while establishing important professional contacts.

Student Life & Support Services

Whether you need academic assistance or social support, the LIM team will be there to guide you each step of the way.

As a Fashion Marketing graduate student, you can participate in New York City fashion events, industry conferences and trade shows, and student organizations. Explore opportunities to get involved in student life and the campus community.

Graduate Studies Faculty

• Dr. Kenneth M. Kambara
• Patty Mitropoulos
• Christopher Truhan
• John Simone
• Robyn Reitano
• Dr. Erin McKinstry
• Dr. Guy Adamo
• Dr. Ann Cunningham
• Dr. Herbert Sherman
• Bill Gaden
• Phyllis Shapiro
• Nick Young
• La-Dana Jenkins
• Jeanine Polizzi
• Ellen Sills-Levy
• Dr. Benjamin Czerwin
• Tracy Kebatta
• Dr. Eda Sanchez-Persampieri
• Beryl Jackowitz Solomon
• Dr. Dieago Miller
• Dr. Steve Cannella
• Ilka Jordan
• Morgan Blount
• Dr. O'Neira Brown
• Dionne L. Boyd
• Cat Colella-Graham
• Korinah Sodahlon
• Mark Yarish
• Alison Katz
• Dr. Gerard Becker
• Natalie Asmus
• Candice Daniels
• Collin Payne
• Dante Johnson
• David Loutfi
• Dr. Heather Morgan
• Neilson Persuad
• Nicole Rosenhouse

Related Programs

• Consumer Analytics, MS
• Fashion Merchandising and Retail Management, MPS
• Global Fashion Supply Chain Management, MS
• The Business of Fashion, MPS