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Fashion and Textile Management (BS): Brand Management and Marketing Concentration

North Carolina State University
Raleigh , United States
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Bachelors
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English
About Program

Program Overview

Fashion and Textile Management (BS): Brand Management and Marketing Concentration

Overview

The Brand Management and Marketing (BMM) program is one of two concentrations students majoring in Fashion and Textile Management can choose to focus on during their time at the Wilson College of Textiles. This concentration combines traditional business and marketing knowledge with fashion industry expertise and connections.


Plan Requirements

The program requires a total of 120 hours, including:


  • Course List Code | Title | Hours
    • Orientation
      • T 101 | Strategies for Success in the Wilson College of Textiles | 1
    • Mathematics and Sciences
      • MA 131 | Calculus for Life and Management Sciences A | 3
      • or MA 141 | Calculus I
      • MA 231 | Calculus for Life and Management Sciences B | 3
      • or MA 114 | Introduction to Finite Mathematics with Applications
      • or MA 241 | Calculus II
      • CH 101 | Chemistry - A Molecular Science | 3
      • CH 102 | General Chemistry Laboratory | 1
      • PY 211 | College Physics I | 4
      • or PY 205 & PY 206 | Physics for Engineers and Scientists I and Physics for Engineers and Scientists I Laboratory
    • Major Requirements
      • ACC 210 | Concepts of Financial Reporting | 3
      • BUS 320 | Financial Management | 3
      • FTM 217 | The Textile Industry | 3
      • FTM 220 | Principles of Retailing and Supply Chain Management in Textiles | 3
      • FTM 282 | Marketing and Brand Management Fundamentals in Textiles and Apparel | 3
      • FTM 310 | Entrepreneurship & New Product Development in Textiles | 3
      • FTM 385 | Fashion and the Consumer | 3
      • FTM 408 | Sustainability in Fashion, Textiles and Retail | 3
      • FTM 416 | The Fashion Industry | 3
      • TMS 211 | Introduction to Fiber Science | 3
      • PCC 302 | Technology of Textile Wet Processing | 4
      • TT 105 | Introduction to Textile Technology | 3
      • TTM 106 | Yarn Formation, Classification and Numbering Systems | 1
      • TT 252 | Formation and Structure of Textile Fabrics | 4
    • Select one of the following:
      • ARE 201 | Introduction to Agricultural & Resource Economics
      • ARE 201A | Introduction to Agricultural & Resource Economics
      • EC 201 | Principles of Microeconomics
      • EC 202 | Principles of Macroeconomics | 3
      • ST 311 | Introduction to Statistics | 3
      • or ST 370 | Probability and Statistics for Engineers
      • ENG 332 | Communication for Business and Management | 3
      • or ENG 331 | Communication for Engineering and Technology
      • or ENG 333 | Communication for Science and Research
    • Concentration Requirements
      • FTM 387 | Textile Brand Communications & Promotions | 3
      • FTM 420 | Retail Buying in Fashion and Textiles | 3
      • FTM 460 | Textile Market Research | 3
      • FTM 482 | Global Brand Management in Textiles and Apparel | 3
      • FTM 483 | Global Trade & Sourcing | 3
      • FTM 487 | Human Resource Management and Leadership in the Textile and Fashion Industries | 3
    • Brand Management & Marketing Electives | 9
    • GEP Courses
      • Acad Writing Research 1 | 4
      • GEP Humanities | 6
      • GEP Social Sciences | 3
      • GEP Health and Exercise Studies | 2
      • GEP Elective | 3
      • GEP Interdisciplinary Perspectives | 5
      • GEP Global Knowledge (verify requirement)
      • GEP Foundations of American Democracy (verify requirement)
      • World Language Proficiency (verify requirement)
    • Free Electives
      • Free Elective 2 | 1
    • Total Hours | 120

Brand Management & Marketing Electives

  • Course List Code | Title | Hours
    • ACC 200 | Introduction to Managerial Accounting | 3
    • ACC 220 | Introduction to Managerial Accounting | 3
    • ACC 280 | Survey of Financial and Managerial Accounting | 3
    • WLAR 301 | Advanced Intermediate Arabic I | 3
    • WLCH 301 | Intermediate Chinese III | 3
    • WLCH 302 | Intermediate Chinese IV | 3
    • WLFR 301 | Survey of French Literature from the Middle Ages through the Enlightenment | 3
    • WLFR 302 | Survey of French Literature from Romanticism to the Contemporary Period | 3
    • WLGE 301 | Advanced German | 3
    • WLGE 302 | German Oral and Written Expression | 3
    • WLHU 301 | Twentieth Century Hindi & Urdu Fiction | 3
    • WLHU 302 | Modern Hindi & Urdu Poetry | 3
    • WLJA 301 | Intermediate Japanese III | 3
    • WLJA 302 | Intermediate Japanese IV | 3
    • WLPO 401 | Brazilian Portuguese for Spanish Speakers | 3
    • WLSP 331 | Spanish Oral and Written Expression I | 3
    • WLSP 332 | Spanish Oral and Written Expression II | 3
    • FTM 219 | Fashion Product Analysis | 3
    • FTM 271 | Computer-Aided Textile Design | 3
    • FTM 320 | Retail Merchandising in Fashion and Textiles | 3
    • FTM 380 | Management and Control of Textile and Apparel Systems | 3
    • FTM 400 | Major Fashion Designers | 3
    • FTM 431 | Quality Management and Control In Textile Manufacturing | 3
    • FTM 480 | Operations Management Decisions for Textiles | 3
    • FTM 481 | Product Costing in the Textile and Apparel Industry | 3
    • FTM 484 | Strategic Planning and Decision Making in the Textile and Fashion Industries | 3
    • FTM 485 | Textile Computer Integrated Enterprise | 3
    • FTM 486 | Supply Chain Management in the Textile Industry | 3
    • FTM 499 | Textile Senior Project | 4
    • MT 323 | Introduction to Theory and Practice of Medical Fiber and Yarn Formation | 3
    • MT 366 | Biotextile Product Development | 3
    • MT 432 | Evaluation of Biotextiles | 3
    • MT 471 | Chemistry of Biopolymers | 3
    • NW 405 | Advanced Nonwovens Processing | 3
    • NW 408 | Nonwoven Product Development | 3
    • PCC 201 | Impact of Industry on the Environment and Society | 3
    • PCC 420 | Textile Dyeing and Printing | 3
    • PCC 471 | Chemistry of Biopolymers | 3
    • PSY 311 | Social Psychology | 3
    • PSY 411 | The Psychology of Interdependence and Race | 3
    • SOC 300 | Social Research Methods | 4
    • TT 327 | Yarn Production and Properties | 4
    • TT 404 | Introduction to Nonwovens Products and Processes | 3
    • TT 331 | Performance Evaluation of Textile Materials | 4
    • TT 341 | Knitted Fabric Technology | 3
    • TT 351 | Woven Products and Processes | 3
    • TT 380 | Management and Control of Textile and Apparel Systems | 3
    • TT 401 | Textile Technology Senior Design I | 4
    • TT 402 | Textile Technology Senior Design II | 4
    • TT 405 | Advanced Nonwovens Processing | 3
    • TT 407 | Characterization Methods in Nonwovens | 3
    • TT 408 | Nonwoven Product Development | 3
    • TT 431 | Quality Management and Control In Textile Manufacturing | 3
    • TT 451 | Advanced Woven Fabric Design | 3
    • TT 470 | Jacquard Woven Fabric Design | 3
    • TT 480 | Operations Management Decisions for Textiles | 3
    • TT 481 | Design and Technology of Technical Textiles | 3
    • TT 485 | Textile Computer Integrated Enterprise | 3
    • TT 486 | Supply Chain Management in the Textile Industry | 3
    • FTM 384 | Visual Merchandising Principles and Management | 3

Semester Sequence

This is a sample plan of study. Critical Path Courses are identified using the code (CP) and represent specific major requirements that are predictive of student success in a given program/plan.


  • Plan of Study Grid First Year
    • Fall Semester
      • EC/ARE 201 | Principles of Microeconomics | 3
      • ENG 101 | Academic Writing and Research | 4
      • MA 131 | Calculus for Life and Management Sciences A | 3
      • TT 105 | Introduction to Textile Technology (CP) | 3
      • T 101 | Strategies for Success in the Wilson College of Textiles | 1
      • Total Hours | 14
    • Spring Semester
      • CH 101 | Chemistry - A Molecular Science | 3
      • CH 102 | General Chemistry Laboratory | 1
      • MA 231 or MA 114 | Calculus for Life and Management Sciences B or Introduction to Finite Mathematics with Applications | 3
      • GEP Health and Exercise Studies | 1
      • TMS 211 | Introduction to Fiber Science | 3
      • FTM 217 | The Textile Industry (CP) | 3
      • Total Hours | 14
  • Second Year
    • Fall Semester
      • ACC 210 | Concepts of Financial Reporting | 3
      • EC 202 | Principles of Macroeconomics | 3
      • PY 211 | College Physics I | 4
      • TTM 106 | Yarn Formation, Classification and Numbering Systems | 1
      • GEP Health and Exercise Studies | 1
      • FTM 282 | Marketing and Brand Management Fundamentals in Textiles and Apparel (CP) | 3
      • Total Hours | 15
    • Spring Semester
      • BUS 320 | Financial Management | 3
      • Brand Management & Marketing Elective | 3
      • TT 252 | Formation and Structure of Textile Fabrics | 4
      • GEP Requirement | 3
      • FTM 220 | Principles of Retailing and Supply Chain Management in Textiles | 3
      • Total Hours | 16
  • Third Year
    • Fall Semester
      • FTM 310 | Entrepreneurship & New Product Development in Textiles | 3
      • ST 311 | Introduction to Statistics | 3
      • FTM 385 | Fashion and the Consumer | 3
      • PCC 302 | Technology of Textile Wet Processing | 4
      • FTM 408 | Sustainability in Fashion, Textiles and Retail | 3
      • Total Hours | 16
    • Spring Semester
      • FTM 387 | Textile Brand Communications & Promotions | 3
      • ENG 332 | Communication for Business and Management | 3
      • FTM 460 | Textile Market Research | 3
      • FTM 420 | Retail Buying in Fashion and Textiles | 3
      • GEP Requirement | 3
      • Total Hours | 15
  • Fourth Year
    • Fall Semester
      • GEP Requirement | 6
      • FTM 482 | Global Brand Management in Textiles and Apparel | 3
      • Brand Management & Marketing Electives | 6
      • Total Hours | 15
    • Spring Semester
      • GEP Requirement | 3
      • FTM 416 | The Fashion Industry | 3
      • FTM 487 | Human Resource Management and Leadership in the Textile and Fashion Industries | 3
      • FTM 483 | Global Trade & Sourcing | 3
      • GEP Interdisciplinary Perspectives | 2-3
      • Free Elective | 1
      • Total Hours | 15
    • Total Hours | 120

Career Opportunities

BMM alumni can be found in various roles, including:


  • Retail Buyer Assistant/Manager/Director: Plan and execute buying activities for retail or manufacturing organizations.
  • Marketing Assistant/Associate/Manager: Plan, execute, and evaluate marketing strategies for businesses.
  • Marketing Research Analyst/Consultant: Provide market intelligence for clients, designing, analyzing, and interpreting marketing data.
  • Product Manager/Product Line Planner: Coordinate buying, transporting, and distributing products in apparel and related companies.
  • Sourcing/Supply Chain Analyst/Coordinator/Manager: Manage functions required to transport raw materials and finished products from factories to consumers.
  • Digital Media Coordinator: Oversees production of all digital content used in a brand’s marketing and advertising strategy.

Companies that have hired BMM alumni include Bloomingdales, Tiffany & Co., Sephora, Amazon-Europe, and Dick’s Sporting Goods.


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