International Business, Associate of Science (AS)

Program Overview

International Business, Associate of Science (AS)

Overview

The International Business program at Santa Barbara City College provides an introduction to the central aspects of international business, exclusive of any particular geographic emphasis. Topics include the economic and cultural environments in which we operate; how international activities alter the strategies for success in management tasks of planning, marketing, finance, management, law, and personnel; and the principles associated with international exchange of goods, services, and investments. This program provides hands-on experience investigating market potential. It also prepares a student for transfer to a four-year institution.

Requirements

• Complete all of the following:
  • All Department Requirements listed below with a “C” or better or “P” in each course (at least 20% of the department requirements must be completed through SBCC).
  • One of the following three General Education options:
    • OPTION 1: A minimum of 18 units of SBCC General Education Requirements (Areas A-D) and Institutional Requirements (Area E) and Information Competency Requirement (Area F) OR
    • OPTION 2: IGETC Pattern OR
    • OPTION 3: CSU GE Breadth Pattern
  • A total of 60 degree-applicable units (SBCC courses numbered 100 and higher).
  • Maintain a cumulative GPA of 2.0 or better in all units attempted at SBCC.
  • Maintain a cumulative GPA of 2.0 or better in all college units attempted.
  • A minimum of 12 units through SBCC.

Course List

Learning Outcomes

• Explain general management functions, roles and responsibilities required to effectively manage today's contemporary organizations.
• Recognize the ethical issues facing managers and apply decision-making techniques and ethical reasoning to resolve 21st century ethical dilemmas.
• Work effectively in teams and appreciate the meaning of mutual responsibility.
• Access and interpret information, respond and adapt to a dynamic business environment, make complex decisions, solve problems, and evaluate outcomes.

Career Opportunities

Upon completion of the program, students may enter a variety of positions in the following fields:

• Entrepreneurship
• Hospitality and Tourism
• Economics
• Banking and Finance
• International Marketing
• Import/Export (Operations)

Program Outline

Degree Overview:

The International Business program at Santa Barbara City College provides an introduction to the central aspects of international business, exclusive of any particular geographic emphasis. The program equips students with knowledge and skills necessary for success in the global marketplace and preparing them for transfer to a four-year institution.

Outline:

Program Structure:

The International Business program consists of a comprehensive curriculum that covers various aspects of international business, including:

• Economic and Cultural Environments: Understanding the economic, political, and social contexts in which international business operates.
• International Business Strategies: Analyzing how international activities influence business strategies and management practices in planning, marketing, finance, management, law, and personnel.
• International Trade and Investment: Exploring the principles associated with the international exchange of goods, services, and investments.
• Hands-on Experience: Providing students with hands-on experience in investigating market potential.

Individual Modules with Descriptions:

• BUS/FP 240: The Business of Entertainment (3 units)
• Examines the entertainment industry, including its structure, financing, marketing, and legal aspects.
• IBUS 102: Introduction to International Business (3 units)
• Provides an overview of the key concepts and practices of international business, including globalization, cultural factors, and international trade.
• IBUS 109: Basics of Importing and Exporting (3 units)
• Covers the fundamental principles and practices of importing and exporting goods and services, including documentation, logistics, and regulations.
• IBUS 201: International Human Resource Management (3 units)
• Explores the unique challenges and best practices of human resource management in a global context, including cross-cultural communication, workforce diversity, and international labor laws.
• MKT/MAT 164: Online and Mobile Marketing (3 units)
• Examines the principles and strategies of marketing products and services through online and mobile platforms, including social media, search engine optimization (SEO), and mobile advertising.
• MKT 209: International Marketing (3 units)
• Focuses on the development and implementation of marketing strategies for international markets, considering cultural differences, market research, and global branding.
• MKT/CIS 220: Introduction to Electronic Commerce (3 units)

Careers:

Potential Career Paths:

Upon completion of the Associate of Science degree in International Business, students may enter a variety of positions in the following fields:

• Entrepreneurship
• Hospitality and Tourism
• Economics
• Banking and Finance
• International Marketing
• Import/Export Operations

Career Outcomes:

The program prepares students with the knowledge and skills to succeed in a range of international business roles, including:

• International Business Manager
• International Marketing Manager
• Global Supply Chain Manager
• Import/Export Specialist
• International Human Resource Manager
• Business Development Manager in International Markets