Marketing, Associate of Science (AS)
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Program Overview
Marketing, Associate of Science (AS)
Overview
The Marketing Program is designed to lead people to job opportunities in the fields of advertising, marketing, retail sales, wholesaling, and international marketing. Concepts of planning and developing products and services are emphasized, along with studies of packaging, distribution, and government regulations. Courses consist of a study of the marketing product and service experience, including branding, pricing, launch, customer and public relations, with a special emphasis on the understanding of business and individual consumer behavior, demographics, and target marketing. A special focus will be on the role and importance of conducting, analyzing, and utilizing valid market research as well as the use of social media in promotions. The program will also detail international advertising efforts made by multinational corporations towards a product’s initial release. Finally, a core focus is understanding how to employ publicity campaigns to assess risk and manage customer expectations. Collectively, the program’s goal is to prepare students for future employment opportunities by providing them with the necessary skill set and practice to define a marketing problem and recommend actions to improve an organization's marketing activities.
Requirements
- Complete all of the following:
- All Department Requirements listed below with a “C” or better or “P” in each course (at least 20% of the department requirements must be completed through SBCC).
- One of the following three General Education options:
- OPTION 1: A minimum of 18 units of SBCC General Education Requirements (Areas A-D) and Institutional Requirements (Area E) and Information Competency Requirement (Area F) OR
- OPTION 2: IGETC Pattern OR
- OPTION 3: CSU GE Breadth Pattern
- A total of 60 degree-applicable units (SBCC courses numbered 100 and higher).
- Maintain a cumulative GPA of 2.0 or better in all units attempted at SBCC.
- Maintain a cumulative GPA of 2.0 or better in all college units attempted.
- A minimum of 12 units through SBCC.
Course List
| Code | Title | Units |
|---|---|---|
| MKT 101 | Introduction to Marketing | 3 |
| MKT/MAT 164 | Online and Mobile Marketing | 3 |
| MKT 203 | Marketing Communications | 3 |
| MKT 205 | Consumer Selling Strategies | 3 |
| MKT 215 | Segmentation and Target Marketing | 3 |
| MKT/CIS 220 | Introduction to Electronic Commerce | 3 |
| Complete 6 units from the following: | 6-8 | |
| BUS/FP 240 | The Business of Entertainment | |
| COMP 101 | Introduction to Computer Applications | |
| COMP 111 | Microsoft Access | |
| FP 276 | Production II: Commercial Applications | |
| GDP 110 | Media Design | |
| or GDP 114 | Intermediate Graphic Design | |
| IBUS 102 | Introduction to International Business | |
| MAT 131 | Digital Imaging I | |
| MAT 153 | Web Design I | |
| MKT 120 | Relationship Selling | |
| MKT 125 | Principles Of Customer Service | |
| MKT/JOUR 135 | Public Relations | |
| MKT 200A | Social Media and Self-Branding | |
| MKT 201A | Marketing Strategy and Positioning | |
| MKT 209 | International Marketing | |
| MKT 212 | Supply Chain Logistics | |
| MKT 221 | Tourism and Hospitality Marketing | |
| MKT 223 | Digital Destination Marketing | |
| MKT 225 | Strategic Positioning in Global Tourism | |
| Total Units | 24.00-26.00 |
Learning Outcomes
- Demonstrate that risk and reward are present in all marketing products, price, distribution, and promotion activities.
- Recommend strategies for marketing different types of consumer products.
- Analyze the factors contributing to a product's success and failure.
Recommended Sequence
Make an appointment with your SBCC academic counselor through Starfish to create a Student Education Plan that reflects a recommended course sequence for this program that is tailored to your individual needs.