Program Overview

Business Administration Major: Marketing Option (B.S.)

The Option in Marketing focuses on how to develop, establish, and maintain products and services of high value for customers as well as how to deliver and communicate them, from both digital and traditional perspectives. The option addresses key linkages critical to effective customer and brand management, from understanding customer needs and problems to delivering appropriate solutions and services. It further examines decision choices facing managers concerning market selection, entry timing, positional advantage to be pursued, targeting, and executional approaches. The option emphasizes digital marketing and analytics across its courses.

Degree Requirements

• Minimum Credit Requirement: 128 credits
• Minimum Residency Requirement: 32 credits must be taken at UNH
• Minimum GPA: 2.0 required for conferral
• Core Curriculum Required: Discovery & Writing Program Requirements
• Foreign Language Requirement: No

Major Requirements

A typical plan of study follows, showing the major-required courses. Students take 16-18 credits per semester. Discovery Program requirements (including the Inquiry requirement in the first two years) and elective courses are taken as well. Students are expected to follow this course plan. In the first three semesters, students cannot take more than two major courses in a single semester. The options have additional requirements as noted. For a detailed schedule/plan of study for each option, students should check with the Paul College Undergraduate Programs and Advising Office for specific recommendations.

Course List

Option in Marketing

Course List

Sample Degree Plan

This sample degree plan serves as a general guide; students collaborate with their academic advisor to develop a personalized degree plan to meet their academic goals and program requirements.

Plan of Study Grid

First Year

Fall | Credits
ADMN 401 or ADMN 410 | 4
ECON 401 or ECON 402 | Principles of Economics (Macro) or Principles of Economics (Micro) | 4
MATH 422 or MATH 424A | Mathematics for Business Applications or Calculus for Social Sciences | 4
Discovery | 4
ADMN 403 | Computing Essentials for Business | 1
PAUL 405 | Freshman Academic Experience I | 1
| Credits | 14
Spring
ADMN 410 or ADMN 401 | Management Information Systems or | 4
ECON 402 or ECON 401 | Principles of Economics (Micro) or Principles of Economics (Macro) | 4
ENGL 401 | First-Year Writing | 4
Discovery | 4
PAUL 406 | Freshman Academic Experience II | 1
| Credits | 17
Second Year
Fall
ADMN 502 | Financial Accounting | 4
ADMN 510 | Business Analytics and Statistics | 4
Discovery | 4
Discovery | 4
| Credits | 16
Spring
ADMN 503 | Managerial Accounting | 4
ADMN 585 | Marketing | 4
Discovery | 4
Discovery | 4
PAUL 660 or PAUL 690 | BiP-Social Intelligence Topics or BiP-Professional Intelligence Topics | 2
| Credits | 18
Third Year
Fall
ADMN 570 or ADMN 580 | Introduction to Financial Management or Quantitative Decision Making | 4
ADMN 575 | Behavior in Organizations | 4
MKTG 752 or MKTG 753 | Marketing Research or Consumer/Buyer Behavior | 4
Discovery | 4
BiP Business in Practice (PAUL 660, 670, 680 or 690) | 2
| Credits | 18
Spring
ADMN 580 or ADMN 570 | Quantitative Decision Making or Introduction to Financial Management | 4
MKTG 753 or MKTG 752 | Consumer/Buyer Behavior or Marketing Research | 4
MKTG 763 | Marketing Analytics | 4
Course selected in consultation with advisor | 4
BiP Business in Practice (PAUL 660, 670, 680 or 690) | 2
| Credits | 18
Fourth Year
Fall
ADMN 775 & ADMN 700 or MKTG 775 | Strategic Management: Decision Making or Marketing Workshop | 4
Marketing elective | 4
Course selected in consultation with advisor | 4
Course selected in consultation with advisor | 4
BiP Business in Practice (PAUL 660, 670, 680 or 690) | 2
| Credits | 18
Spring
MKTG 775 or ADMN 775 | Marketing Workshop or Strategic Management: Decision Making | 4
Marketing elective | 4
Course selected in consultation with advisor | 4
Course selected in consultation with advisor | 4
| Credits | 16
| Total Credits | 135

Program Learning Outcomes

• Students will demonstrate proficiency in the core content areas of business.
• Students will think critically to address business situations.
• Students will demonstrate communication skills to interact effectively in business situations.
• Students will identify and understand the ethical dimensions and implications of business decisions.
• Students will demonstrate the ability to analyze a business situation by applying a multiple stakeholder lens.
• Students will demonstrate an understanding of business practices as they relate to local, national, and global competitiveness.