Program Overview

The Integrated Marketing Communications (IMC) graduate program at Eastern Michigan University is an online program designed for individuals seeking to enhance their expertise in developing and coordinating marketing communications. The program curriculum encompasses a blend of strategic, creative, and digital marketing abilities, preparing graduates for successful leadership roles in marketing, branding, public relations, and entrepreneurship. The program is delivered in a cohort-based learning environment with a focus on project-based learning, mirroring real-world team dynamics and industry best practices.