Program Overview

Eastern Michigan University's online Integrated Marketing Communications (IMC) program equips students with a comprehensive understanding of strategic, creative, and digital marketing. The program's 18 required courses and 18 hours of restricted electives cover topics such as brand development, consumer behavior, and marketing communications research. Delivered through project-based courses in a unique 7.5-week format, the program prepares graduates for careers in various marketing communications roles, including chief marketing officer, public relations director, and media/brand manager.