Certificate IV in Marketing and Communication

Program Overview

J–BSB40820 Certificate IV in Marketing and Communication

Course Overview

This qualification reflects the role of individuals who use well-developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Quick Facts

• Course name: Certificate IV in Marketing and Communication
• VET National Code: BSB40820
• CRICOS Course Code: J
• Duration: 52 weeks (including 12 weeks of holiday)
• Tuition Fee: $12,000 per year

Job Opportunities

• Public Relations Officer
• Media Planner
• Direct Marketing Officer
• Assistant Advertising Account Planner
• Sales Administrator
• Assistant Account Manager (Advertising)
• Marketing Officer
• Advertising Account Coordinator
• Market Research Assistant
• Analyst
• Marketing Coordinator
• Promotions Assistant Manager

Entry Requirements

International Students

• Completed equivalent to Australian Grade 12, and demonstrated English proficiency level as per below:
  • All students must be over 18
  • Achieved IELTS band 6 (with no individual band below 5.5) or equivalent score in acceptable English Language Tests (PTE, TOEFL, or OET) Or Minimum test score IELTS 5 or equivalent with either 20 weeks ELICOS.
  • Completion of Certificate IV or higher-level qualification in Australia in the last two years Or
  • Achieved satisfactory score in English placement test as conducted by the College (Level 3 or higher in CSPA ACER LLN test will meet the requirements for this purpose)

Assessment Method

Assessments will be conducted through a combination of questioning, reports, presentations, role-plays, and observations.

Recognition of Prior Learning

We offer everyone the opportunity to apply for Recognition of Prior Learning (RPL) at enrolment. Students may be granted credit or partial credit in recognition of skills and knowledge gained through work experience, life experience, and/or prior training.

Pathways

Upon successful completion of BSB40820 Certificate IV in Marketing and Communication, you may pursue Diploma of Marketing and Communication.

Study Location

CAC Sydney Campus – Level 1, 7 Hassall Street, Parramatta, NSW 2150

Course Structure

Total number of units = 12

• 6 core units
• 6 elective units, of which:
  • 2 elective units must be selected from Group A
  • 2 elective units must be selected from Group B
  • For the remaining 2 elective units:
    • up to 2 units may be selected from Groups A and B
    • if not listed, up to 2 units may be selected from a Certificate III, Certificate IV, or Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment, and contribute to a valid, industry-supported vocational outcome.

The units delivered by CAC are as follows:

• Core:
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG433 Undertake marketing activities
  • BSBWRT411 Write complex documents
  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
• Elective:
  • BSBMKG434 Promote products and services
  • BSBMKG440 Apply marketing communication across a convergent industry
  • BSBOPS404 Implement customer service strategies
  • BSBTWK503 Manage meetings
  • BSBOPS504 Manage business risk
  • BSBLDR523 Lead and manage effective workplace relationships

Intake Dates

• Term 1: 3 February, 3 March, 31 March
• Term 2: 28 April, 26 May, 23 June
• Term 3: 21 July, 18 August, 15 September
• Term 4: 13 October, 10 November, 8 December

USI

All students undertaking nationally recognised training must have a USI in order to receive a qualification.

Program Outline

Outline:

• This qualification reflects the role of individuals who use well developed marketing and communication skills and abroad knowledge base in a wide variety of contexts.
• This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
• Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Assessment:

Careers:

• Public Relations Officer
• Media Planner
• Direct Marketing Officer
• Assistant Advertising Account Planner
• Sales Administrator
• Assistant Account Manager (Advertising)
• Marketing Officer
• Advertising Account Coordinator
• Market Research Assistant
• Analyst
• Marketing Coordinator