Diploma of Marketing and Communication
Program start date | Application deadline |
2025-02-03 | - |
2025-04-28 | - |
2025-07-21 | - |
2025-10-13 | - |
Program Overview
H–BSB50620 Diploma of Marketing and Communication
Course Overview
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Quick Facts
- Course name: Diploma of Marketing and Communication
- VET National Code: BSB50620
- CRICOS Course Code: H
- Duration: 78 Weeks (including 24 Weeks holiday)
- Tuition Fee: $18,000 per year.
Job Opportunities
- Public Relations Manager
- Media Planner
- Sales Manager
- Product Manager
- Marketing Manager
- Campaign Manager
- Marketing Coordinator
- Marketing Team Leader
Entry Requirements
Entry to this qualification is limited to those who:
- Have completed BSB42415 Certificate IV in Marketing and Communication
- Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
- Have two years equivalent full-time relevant work experience.
International Students
- Completed equivalent to Australian Grade 12, and demonstrated English proficiency level as per below:
- All students must be over 18
- Achieved IELTS band 6 (with no individual band below 5.5) or equivalent score in acceptable English Language Tests (PTE, TOEFL, or OET) Or Minimum test score IELTS 5 or equivalent with either 20 weeks ELICOS.
- Completion of Certificate IV or higher-level qualification in Australia in the last two years Or
- Achieved satisfactory score in English placement test as conducted by the College (Level 3 or higher in CSPA ACER LLN test will meet the requirements for this purpose)
Assessment Method
Assessments will be conducted through a combination of questioning, reports, presentations, role-plays and observations.
Recognition of Prior Learning
We offer everyone the opportunity to apply for Recognition of Prior Learning (RPL) at enrolment. Students may be granted credit or partial credit in recognition of skills and knowledge gained through work experience, life experience and/or prior training.
Pathways
Upon successful completion of BSB50620 Diploma of Marketing and Communication, you may pursue BSB60520 Advanced Diploma of Marketing and Communication.
Study Location
CAC Sydney Campus – Level 1, 7 Hassall Street, Parramatta, NSW 2150
Course Structure
- 5 core units plus 7 elective units, of which:
- 3 elective units must be selected from Group A
- 2 elective units must be selected from Group B
- For the remaining 2 elective units:
- up to 2 units may be selected from Groups A and B
- If not listed, up to 2 units may be selected from a Certificate IV, Diploma or Advanced Diploma from this or any other currently endorsed Training Package qualification or accredited course.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
The units delivered by CAC are as follows:
Core Units
- BSBMKG555 Write persuasive copy
- BSBPMG430 Undertake project work
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
Elective Units
- BSBMKG543 Plan and interpret market research
- BSBMKG546 Develop social media engagement plans
- BSBMKG550 Promote products and services to international markets
- BSBOPS504 Manage business risk
- BSBTEC404 Use digital technologies to collaborate in a work environment
- BSBOPS501 Manage business resources
- BSBFIN501 Manage budgets and financial plans
Intake Dates
- Term 1: 3 February, 03 March, 31 March
- Term 2: 28 April, 26 May, 23 June
- Term 3: 21 July, 18 August, 15 September
- Term 4: 13 October, 10 November, 08 December
USI
All students undertaking nationally recognised training must have a USI in order to receive a qualification.
Program Outline
Outline:
- Core units: BSBMKG555 Write persuasive copy, BSBPMG430 Undertake project work, BSBMKG541 Identify and evaluate marketing opportunities, BSBMKG542 Establish and monitor the marketing mix, BSBMKG552 Design and develop marketing communication plans
- Elective Units:
- BSBMKG543 Plan and interpret market research
- BSBMKG546 Develop social media engagement plans
- BSBMKG550 Promote products and services to international markets
- BSBOPS504 Manage business risk
- BSBTEC404 Use digital technologies to collaborate in a work environment
- BSBOPS501 Manage business resources.
Careers:
- Public Relations Manager
- Media Planner
- Sales Manager
- Product Manager
- Marketing Manager
- Campaign Manager
- Marketing Coordinator
- Marketing Team Leader