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Students
Tuition Fee
AUD 18,000
Per year
Start Date
2025-10-13
Medium of studying
Duration
78 weeks
Program Facts
Program Details
Degree
Diploma
Major
Advertising | Digital Marketing | Marketing
Area of study
Business and Administration | Information and Communication Technologies
Course Language
English
Tuition Fee
Average International Tuition Fee
AUD 18,000
Intakes
Program start dateApplication deadline
2025-02-03-
2025-04-28-
2025-07-21-
2025-10-13-
About Program

Program Overview


G- BSB60520 Advanced Diploma of Marketing and Communication

Course Overview

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.


This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.


Quick Facts

  • Course name: Advanced Diploma of Marketing and Communication
  • VET National Code: BSB60520
  • CRICOS Course Code: G
  • Duration: 78 Weeks (including 24 Weeks holiday)
  • Tuition Fee: $18,000 per year

Job Opportunities

  • Marketing Director
  • Client Services Executive
  • Advertising Account Director
  • Client Services Director
  • Marketing Strategist
  • Advertising Account Planning Manager
  • Marketing Manager

Entry Requirements

Entry to this qualification is limited to those who:


  • Have completed BSB52415 Diploma of Marketing and Communication
  • Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
  • Have four years equivalent full-time relevant work experience.

International Students

  • Completed equivalent to Australian Grade 12, and demonstrated English proficiency level as per below:
    • All students must be over 18
    • Achieved IELTS band 6 (with no individual band below 5.5) or equivalent score in acceptable English Language Tests (PTE, TOEFL, or OET) Or Minimum test score IELTS 5 or equivalent with either 20 weeks ELICOS.
    • Completion of Certificate IV or higher-level qualification in Australia in the last two years Or
    • Achieved satisfactory score in English placement test as conducted by the College (Level 3 or higher in CSPA ACER LLN test will meet the requirements for this purpose)

Assessment Method

Assessments will be conducted through a combination of questioning, reports, presentations, role-plays and observations.


Recognition of Prior Learning

We offer everyone the opportunity to apply for Recognition of Prior Learning (RPL) at enrolment. Students may be granted credit or partial credit in recognition of skills and knowledge gained through work experience, life experience and/or prior training.


Pathways

Upon successful completion of BSB60520 Advanced Diploma of Marketing and Communication, you may pursue higher studies.


Study Location

CAC Sydney Campus – Level 1, 7 Hassall Street, Parramatta, NSW 2150


Course Structure

  • Total number of units = 12
  • 4 core units plus 8 elective units, of which:
    • 2 elective units must be selected from Group A
    • 3 elective units must be selected from Group B
    • for the remaining 3 elective units:
      • up to 3 units may be selected from Groups A and B
      • if not listed, up to 2 elective units may be selected from a Diploma or Advanced Diploma, from any currently endorsed Training Package qualification or accredited course.

Units Delivered by CAC

  • Core units
    • BSBTWK601 Develop and maintain strategic business networks
    • BSBMKG621 Develop organisational marketing strategy
    • BSBMKG623 Develop marketing plans
    • BSBMKG622 Manage organisational marketing processes
  • Elective units
    • BSBOPS601 Develop and implement business plans
    • BSBOPS505 Manage organisational customer service
    • BSBCRT512 Originate and develop concepts
    • BSBMKG624 Manage market research
    • BSBINS512 Monitor business records systems
    • BSBMKG626 Develop advertising campaigns
    • BSBFIN501 Manage budgets and financial plans
    • BSBLDR601 Lead and manage organisational change

Intake Dates

  • Term 1: 3 February, 03 March, 31 March
  • Term 2: 28 April, 26 May, 23 June
  • Term 3: 21 July, 18 August, 15 September
  • Term 4: 13 October, 10 November, 08 December

USI

All students undertaking nationally recognised training must have a USI in order to receive a qualification.


Program Outline

Outline:

  • Course Structure: Total number of units = 12
  • 4 core units
  • 8 elective units, of which:
  • 2 elective units must be selected from Group A
  • 3 elective units must be selected from Group B
  • For the remaining 3 elective units:
  • Up to 3 units may be selected from Groups A and B
  • If not listed, up to 2 elective units may be selected from a Diploma or Advanced Diploma, from any currently endorsed Training Package qualification or accredited course.
  • Core units:
  • BSBTWK601 Develop and maintain strategic business networks
  • BSBMKG621 Develop organisational marketing strategy
  • BSBMKG623 Develop marketing plans
  • BSBMKG622 Manage organisational marketing processes
  • Elective units:
  • Group A:
  • BSBOPS601 Develop and implement business plans
  • BSBOPS505 Manage organisational customer service
  • BSBCRT512 Originate and develop concepts
  • Group B:
  • BSBMKG624 Manage market research
  • BSBINS512 Monitor business records systems
  • BSBMKG626 Develop advertising campaigns
  • BSBFIN501 Manage budgets and financial plans

Careers:

  • Marketing Director
  • Client Services Executive
  • Advertising Account Director
  • Client Services Director
  • Marketing Strategist
  • Advertising Account Planning Manager
  • Marketing Manager
SHOW MORE
About University

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Total programs
13
Admission Requirements

Entry Requirements:

  • Students with prior qualifications:
  • BSB52415 Diploma of Marketing and Communication
  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBMKG552 Design and develop marketing communication plans
  • BSBMKG555 Write persuasive copy
  • BSBPMG430 Undertake project work
  • Students with relevant work experience: Four years of equivalent full-time relevant work experience.
  • **All students must be over 18 years old.

International Students:

  • An IELTS score of at least 5.5, with no individual band score below 5.0
  • An equivalent score in other accepted English language tests (PTE, TOEFL, or OET)
  • Completion of a Certificate IV or higher qualification in Australia within the last two years
  • A satisfactory score on the College’s English placement test (Level 3 or higher in the CSPA ACER LLN test will meet the requirements for this purpose)

Language Proficiency Requirements:

  • IELTS: 5.5 overall, with no band below 5.0
  • PTE: Equivalent score to IELTS 5.5
  • TOEFL: Equivalent score to IELTS 5.5
  • OET: Equivalent score to IELTS 5.5
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