Design- & Innovationsmanagement draft draft draft

Program Overview

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The Master's program in Design- and Innovation Management at FOM University of Applied Sciences equips students with interdisciplinary expertise in design and management. Through practice-oriented modules, students develop competence in innovation management, design thinking, and business strategy. The program prepares graduates for careers in companies and organizations where they can optimize innovation processes and ensure creative design quality for sustainable growth.

Program Outline

Degree Overview:

in Design- and Innovation Management The rapid development of digitalization in every aspect of the economy brings forth unprecedented production efficiency, attributing to dramatically increasing demands for new products with forefront design and ever-shorter product life cycles. Under this trend, specialists with exclusive, interdisciplinary expertise in design and management are needed. Crucial in creating high value-added products and services for consumers, creativity and high-quality design and the resulted innovations are proven to be essential to corporate competitiveness and growth. High-qualified professionals with strong design competence and management skills are to fulfill the double function in companies and organizations to optimize innovation methods and processes while ensuring creative design quality for sustainable growth. The FOM Master's study program "Design & Innovation Management" is developed to meet the market demand for specialized professionals capable of design and innovation management. The program contents, combining the reputable management expertise of FOM University of Applied Sciences and the strength of design and innovation, integrate sound methodological knowledge in the two subject areas as well as soft skills in view of personal development. Through practice-oriented modules, students are to acquire transfer competence to consolidate their practical competence in design and innovation management. A course of advanced business English rounds up the program with an international perspective. The Master's degree in Design- and Innovation Management will be completed with the academic degree Master of Arts (M.A.).

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Outline:

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Semester 1

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Innovation Management

(6 CP)

• Innovation strategy
• Innovation processes
• Special features of services and business models
• Innovation marketing
• Methods/Instruments of idea generation and problem-solving
• Challenges and success factors in innovation projects

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Design Thinking

(7 CP)

• General introduction and basics: Design Thinking
• (Be-)user requirements
• Development of ideas and solutions
• Development and testing of prototypes
• Implementation of "Design Thinking" in the company

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Research Methods

(5 CP)

• Examination Empirical Research at a Glance
• Scientific theoretical basics
• Research problem and topic
• State of research and theoretical background
• Research design
• Operationalisation
• Sampling and data collection
• Data processing and analysis
• Presentation of results

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Business Plan

(6 CP)

• Business plan
• Product/Company Life Cycle
• Growth phase
• Maturity phase
• Saturation phase
• Approaches to business and management ethics

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Advanced Business English

(6 CP)

• Study skills
• Business communication
• Processing information in written and spoken business-related material
• Writing skills for business and study purposes
• Vocabulary
• Grammar
• Language skills development

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Semester 2

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Design Management

(7 CP)

• Design history
• Media design
• Production
• Design usability
• Design experience
• Design transfer of brand values to any product & service portfolio

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Information & Knowledge Management

(5 CP)

• Introduction
• Theories and Models
• Organization
• Systems and Strategies
• Implementation of knowledge management
• Current developments in information and knowledge management

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Leadership & Sustainability

(6 CP)

• Normative, strategic, and operational management
• Leadership theories
• Leadership styles, techniques, and instruments
• Use of situation-appropriate moderation techniques
• Strategic negotiation preparation
• Roles of managers
• Design of work situations
• Personality and social skills
• Diversity management and interculturality
• Corporate governance
• Leadership in an intercultural context
• Ethics and sustainability
• Ethics and economics
• Implications for leadership and managers
• Mission statement with sustainability
• 3-Pillar model

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Service Engineering

(6 CP)

• (New) role of service in business models of manufacturing companies
• Classification in value chain and in value networks
• Influence of Industry 4.0, digitalization, and big data
• After Sales Service
• Service engineering, innovation (service creation), customer integration, instruments, and methods
• Service quality and transition to service management: definition, design, and evaluation

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Strategy & Entrepreneurship

(5 CP)

• Introduction to entrepreneurship
• Product and business model development
• Business start-up and financing
• Company growth

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Semester 3

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Design Workshop

(5 CP)

• Project planning and organization
• Understanding problem area
• Capturing and understanding the stakeholders
• Gaining knowledge in teams
• Idea development with adequate methods
• Development of prototypes
• Evaluation of results

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International Property Rights

(5 CP)

• The most important international agreements with significance for patent law
• EPO: European Patent Convention (EPC)
• EU: upcoming innovations in patent law
• EU: regulations on the enforcement of intellectual property rights
• Main features of international patent contract law
• Overview of patent strategies

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Future & Trend Management

(5 CP)

• Innovation funnel
• Operationalizing "design" in the context of future management:
• Trend research (outside-in)
• Future management (inside-out): Assessment know-how, success factors, reflection

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Brand & Communication Management

(6 CP)

• Corporate Management
• Brand Management
• International Brands
• Development and design of communication campaigns
• Communication Management
• 7 Ps vs. 4 Ps.
• Communication, media & brand sociology
• Integrated communication
• Creative design of individual communication channels
• Channel design

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Digitalization & Industry 4.0

(5 CP)

• Digital and analog business models
• Digital and analog business processes
• Digitalization
• Internet technology/-ies
• Industry 4.0 in production
• Industry 4.0 in services
• From production and consumption to prosumption and produsage
• Ethics, opportunities, and risks
• Application cases

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Practical Simulation: Design Concept

(5 CP)

• Consolidation of the first 2 semesters by means of a practical case simulation
• Application of learned methodological skills
• Transfer of scientific contents into a simulated professional practice
• Evaluation of the own teaching-learning process

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Semester 4

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Practical Simulation: Communication Concept

(5 CP)

• Consolidation of the first 3 semesters by means of a practical case simulation
• Application of learned methodological skills
• Transfer of scientific contents into a simulated professional practice
• Evaluation of the own teaching-learning process

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Careers:

High-qualified professionals with strong design competence and management skills are needed to fulfill the double function in companies and organizations to optimize innovation methods and processes while ensuring creative design quality for sustainable growth.

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Tuition Fees and Payment Information:

Total costs: 17.500,00 euro including registration fee, tuition fee and examination fee Studycosts registration fee 580,00 euro

• Participants who have already completed or are taking a course of study or a recognised continuing education programme at one of the institutes belonging to the BCW Group pay half the enrolment fee.
tuition fee 570,00 euro examination fee 350,00 euro
• The examination fee will be charged again if the student resubmits their thesis.
total fees 500,00 euro including registration fee, tuition fee and examination fee Total fees payable in two installments (before the start of studies) or in three installments. The first installment (enrollment fee of €1,580) is payable upon receipt of the Offer Letter to confirm the place. After that, the rest can be paid in one installment (€15,920). Otherwise, students can split the fees into a second and third installment. The second installment must be paid before the start of the program and includes, among other things, the tuition fees for the first two semesters and the examination fees (2nd installment of €9,302). The third installment must be paid before the start of the 3rd and 4th semester and consists of the tuition fees of the 3rd semester (2nd installment à €6,618).