Program Overview

Executive Master’s in Luxury Management and Guest Experience

Overview

The Executive Master’s in Luxury Management and Guest Experience is a specially designed program for experienced managers. It offers a flexible format that fits with a busy schedule, executive coaching, and high-level networking. The program includes residential weeks in Switzerland and the UK.

Program Structure

Course Overview

• Exploring New Luxury Ecosystems (Online Delivery, 1 week residential)
• Branding in the Digital World (Online delivery)
• Delivering Excellence in Guest Experiences (Online delivery, 1 week residential)
• Implementing a Sustainable Luxury Strategy (Online Delivery)
• Applied business project
• Applied business project
• Optional Extra time

Academic Content

The program consists of four leadership-focused distance learning modules of 12 weeks’ duration each. These modules are:

• Exploring New Luxury Ecosystems
• Branding in the Digital World
• Delivering Excellence in Guest Experiences
• Implementing a Sustainable Luxury Strategy

Additionally, students will participate in Master Classes in areas such as branding, omnichannel sales, behavioral sciences, and strategic sustainable investments and investors. At the end of the taught curriculum, students will have six months to complete a Business Research Project focused on a real-world luxury industry business challenge.

How You’ll Learn

The program is designed to be flexible, enabling students to balance their learning with the demands of their professional role. Students will have 14-18 hours of study per week, with free access to smart tools and applications throughout the program. The curriculum is delivered through high-quality digital courses accompanied by expert Master Classes, panel discussions, and networking opportunities.

Residential Study Weeks

Two on-campus residential weeks, one in Switzerland and one in the UK, are an important element of the program. These immersive weeks incorporate face-to-face classes, workshops, and discovery field trips, providing the perfect opportunity to connect and network with an executive-level peer group.

Make the Luxury Connection at Glion

With more than 60 years of heritage, Glion occupies a unique position at the apex of luxury and hospitality business education. While studying this Master’s, students will learn from specialist faculty and Visiting Lecturers who are drawn directly from the industry as well as the world of academia.

Admission Requirements

• Minimum age: 27 years old at the start of the program
• Education: University degree in any discipline
• English language entry requirements: Proficient in English
• Professional Experience: Demonstrated leadership potential, minimum 5 years at managerial level

Tuition and Other Fees

Tuition Fees 2025 Executive Master’s

Faculty

• Dr. Eleonora Cattaneo, Program Director Master’s in Luxury Management and Guest Experience
• Matthieu TRAN-VAN, Visiting Faculty – Digital Transformation and Data Analytics
• Dr. Estelle Dinh, Visiting Faculty – Luxury, Markets, Enterprises and Culture

Campus Locations

• Switzerland: Glion & Bulle
• London: Roehampton