Luxury Business Summer Program - Glion draft
Fribourg , Switzerland
Tuition Fee
CHF 2,930
Per course
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Courses
Major
Business Administration | Management | Marketing
Area of study
Business and Administration
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
CHF 2,930
Intakes
| Program start date | Application deadline |
| 2024-07-28 | - |
About Program
Program Overview
This immersive program delves into the world of luxury, offering hands-on experiences, industry insights, and networking opportunities. Participants explore the principles of luxury management, from guest experience to event orchestration and design. Through field trips and guest speakers, they gain a deep understanding of the Swiss luxury industry and its heritage, preparing them for careers in luxury brand management, hospitality, and more.
Program Outline
Outline:
Program Content:
- Introduction to the World of Luxury
- Behind-the-scenes at an iconic luxury hotel
- The Art of Mixology
- Delivering a Luxury Guest Experience
- Orchestrating Events
- Translating Luxury into Design
- The heritage and history of luxury timepieces in Geneva
Program Structure:
- Day 1: Arrivals, Lakeside beach activities, Introduction to Glion and welcome dinner
- Day 2: Introduction to the World of Luxury, Behind-the-scenes at an iconic luxury hotel, Dinner at a five-star hotel
- Day 3: The Art of Mixology, Excursion to Gstaad & a visit to a luxury retail store, Dinner in Gstaad
- Day 4: Delivering a Luxury Guest Experience, Sports activities on the lake, Movie night
- Day 5: Orchestrating Events, Five-star hotel visit & workshop, BBQ in Crans-Montana
- Day 6: Translating Luxury into Design, The heritage and history of luxury timepieces in Geneva, Awards ceremony
- Day 7: Art and Culture in Zurich
- Day 8: Departures
Individual Modules with Descriptions:
- Introduction to the World of Luxury: An overview of the luxury industry, its history, key players, and trends.
- Behind-the-scenes at an iconic luxury hotel: A visit to a renowned luxury hotel to learn about its operations, service standards, and guest experience.
- The Art of Mixology: A hands-on workshop on the art of cocktail making, including techniques, ingredients, and presentation.
- Delivering a Luxury Guest Experience: An exploration of the principles and practices of delivering exceptional guest experiences in the luxury sector.
- Orchestrating Events: A module on planning, organizing, and executing luxury events, including venue selection, vendor management, and guest relations.
Teaching:
Teaching Methods:
- Lectures
- Workshops
- Field trips
- Guest speakers
- Social and leisure activities
Faculty:
- Experienced industry professionals
- Academic experts in luxury management
Unique Approaches:
- Hands-on, experiential learning
- Immersion in the Swiss luxury industry
- Networking opportunities with industry leaders
Careers:
Potential Career Paths:
- Luxury brand management
- Hospitality management
- Event planning
- Retail management
- Marketing and communications
Opportunities:
- Internships and job placements with luxury brands and organizations
- Access to the Glion alumni network
- Career counseling and support
Outcomes:
- A deep understanding of the luxury industry
- Practical skills in luxury management
- A network of industry contacts
- Enhanced employability in the luxury sector
SHOW MORE
About University
Glion Institute of Higher Education
Overview:
Glion Institute of Higher Education is a renowned hospitality management school offering a range of academic programs, from bachelor's and master's degrees to executive education and online courses. The institution is known for its focus on practical and academic learning, blended with professional experience, and its commitment to excellence in hospitality and luxury business education.
Services Offered:
Glion provides a comprehensive range of services to its students, including:
Academic Programs:
Bachelor's and Master's degrees in International Hospitality Business, Luxury Business, Hospitality Business Leadership, Hospitality, Entrepreneurship and Innovation, Real Estate, Finance and Hotel Development, and Luxury Management and Guest Experience.Executive Education:
Executive Master's degrees in Luxury Management and Guest Experience and Global Executive Master's in Hospitality Leadership.Online Courses:
Specialized Executive-level online short courses in hospitality management.Professional Internships:
Career-focused programs with mandatory professional internships.Campus Life:
Opportunities for student engagement, social activities, and cultural experiences.Career Services:
Support for job seeking and career development.Alumni Network:
Access to a global network of graduates.Student Life and Campus Experience:
Glion offers a vibrant and international campus experience with opportunities for students to:
Connect with peers from diverse backgrounds:
The institution attracts students from around the world, fostering a multicultural learning environment.Engage in extracurricular activities:
Students can participate in clubs, sports teams, and social events.Explore Switzerland and beyond:
Glion's campuses in Switzerland and London provide access to European culture and travel opportunities.Key Reasons to Study There:
Global Reputation:
Glion is recognized as a leading hospitality management school worldwide.Industry Connections:
Strong relationships with leading hospitality and luxury businesses provide students with valuable networking opportunities and career prospects.Practical Learning:
The curriculum emphasizes hands-on experience through internships and real-world projects.International Focus:
Glion's global perspective prepares students for careers in a diverse and interconnected industry.Career Support:
Dedicated career services help students find internships and jobs after graduation.Academic Programs:
Glion offers a range of academic programs, including:
Bachelor's Degrees:
- Bachelor's in International Hospitality Business
- Bachelor's in Luxury Business
Master's Degrees:
- Master of Science in Hospitality Business Leadership
- Master of Science in Hospitality, Entrepreneurship and Innovation
- Master of Science in Real Estate, Finance and Hotel Development
- Master of Science in Luxury Management and Guest Experience
Executive Education:
- Executive Master's in Luxury Management and Guest Experience
- Global Executive Master's in Hospitality Leadership
Online Courses:
- Specialized Executive-level online short courses in hospitality management.
Other:
Total programs
13
Admission Requirements
Entry Requirements:
- Age: Students must be over the age of 15, and under the age of 18 years old at the start of the program.
- Valid Passport: Students must hold a valid passport. Nationals of any country can apply and follow the process for obtaining a visa for Switzerland, if required.
- Health Insurance: Students must have a valid health insurance for Switzerland.
- Letter of Motivation or Recommendation: Students are recommended to write a short letter of motivation or to request a letter of recommendation from a high school teacher or education counselor.
- English Language Qualification: If English is not your first language, or if you have not spent the last two years studying in a school where English is the primary language of instruction, please enclose a copy of one of the following:
- International English Language Test (IELTS): 4.5
- Test of English as a Foreign Language (TOEFL): 450
- First Cambridge Exam: Grade C
- A letter of recommendation from a high school teacher could also be considered
Language Proficiency Requirements:
If English is not your first language, or if you have not spent the last two years studying in a school where English is the primary language of instruction, you will need to provide proof of your English language proficiency. This can be done by submitting a score from one of the following English language tests:
- IELTS: 4.5
- TOEFL: 450
- First Cambridge Exam: Grade C You may also be able to provide a letter of recommendation from a high school teacher who can attest to your English language proficiency.
Location
Gallery
