Luxury Business Summer Program - Glion draft
Fribourg , Switzerland
Tuition Fee
CHF 2,930
Per course
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Courses
Major
Business Administration | Management | Marketing
Area of study
Business and Administration
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
CHF 2,930
Intakes
| Program start date | Application deadline |
| 2024-07-28 | - |
About Program
Program Overview
This immersive program delves into the world of luxury, offering hands-on experiences, industry insights, and networking opportunities. Participants explore the principles of luxury management, from guest experience to event orchestration and design. Through field trips and guest speakers, they gain a deep understanding of the Swiss luxury industry and its heritage, preparing them for careers in luxury brand management, hospitality, and more.
Program Outline
Outline:
Program Content:
- Introduction to the World of Luxury
- Behind-the-scenes at an iconic luxury hotel
- The Art of Mixology
- Delivering a Luxury Guest Experience
- Orchestrating Events
- Translating Luxury into Design
- The heritage and history of luxury timepieces in Geneva
Program Structure:
- Day 1: Arrivals, Lakeside beach activities, Introduction to Glion and welcome dinner
- Day 2: Introduction to the World of Luxury, Behind-the-scenes at an iconic luxury hotel, Dinner at a five-star hotel
- Day 3: The Art of Mixology, Excursion to Gstaad & a visit to a luxury retail store, Dinner in Gstaad
- Day 4: Delivering a Luxury Guest Experience, Sports activities on the lake, Movie night
- Day 5: Orchestrating Events, Five-star hotel visit & workshop, BBQ in Crans-Montana
- Day 6: Translating Luxury into Design, The heritage and history of luxury timepieces in Geneva, Awards ceremony
- Day 7: Art and Culture in Zurich
- Day 8: Departures
Individual Modules with Descriptions:
- Introduction to the World of Luxury: An overview of the luxury industry, its history, key players, and trends.
- Behind-the-scenes at an iconic luxury hotel: A visit to a renowned luxury hotel to learn about its operations, service standards, and guest experience.
- The Art of Mixology: A hands-on workshop on the art of cocktail making, including techniques, ingredients, and presentation.
- Delivering a Luxury Guest Experience: An exploration of the principles and practices of delivering exceptional guest experiences in the luxury sector.
- Orchestrating Events: A module on planning, organizing, and executing luxury events, including venue selection, vendor management, and guest relations.
Teaching:
Teaching Methods:
- Lectures
- Workshops
- Field trips
- Guest speakers
- Social and leisure activities
Faculty:
- Experienced industry professionals
- Academic experts in luxury management
Unique Approaches:
- Hands-on, experiential learning
- Immersion in the Swiss luxury industry
- Networking opportunities with industry leaders
Careers:
Potential Career Paths:
- Luxury brand management
- Hospitality management
- Event planning
- Retail management
- Marketing and communications
Opportunities:
- Internships and job placements with luxury brands and organizations
- Access to the Glion alumni network
- Career counseling and support
Outcomes:
- A deep understanding of the luxury industry
- Practical skills in luxury management
- A network of industry contacts
- Enhanced employability in the luxury sector
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Admission Requirements
Entry Requirements:
- Age: Students must be over the age of 15, and under the age of 18 years old at the start of the program.
- Valid Passport: Students must hold a valid passport. Nationals of any country can apply and follow the process for obtaining a visa for Switzerland, if required.
- Health Insurance: Students must have a valid health insurance for Switzerland.
- Letter of Motivation or Recommendation: Students are recommended to write a short letter of motivation or to request a letter of recommendation from a high school teacher or education counselor.
- English Language Qualification: If English is not your first language, or if you have not spent the last two years studying in a school where English is the primary language of instruction, please enclose a copy of one of the following:
- International English Language Test (IELTS): 4.5
- Test of English as a Foreign Language (TOEFL): 450
- First Cambridge Exam: Grade C
- A letter of recommendation from a high school teacher could also be considered
Language Proficiency Requirements:
If English is not your first language, or if you have not spent the last two years studying in a school where English is the primary language of instruction, you will need to provide proof of your English language proficiency. This can be done by submitting a score from one of the following English language tests:
- IELTS: 4.5
- TOEFL: 450
- First Cambridge Exam: Grade C You may also be able to provide a letter of recommendation from a high school teacher who can attest to your English language proficiency.
Location
Gallery
