Program start date | Application deadline |
2024-04-28 | - |
2024-04-21 | - |
2024-04-14 | - |
Program Overview
Edith Cowan University's Master of Communication program empowers students with advanced communication skills to navigate modern society's complexities. Through a blend of cultural context and practical techniques, graduates develop proficiency in oral and written communication, digital text analysis, and strategic communication management. The program culminates in a Master's project that showcases the synthesis of communication theory and practice, preparing graduates for successful careers in media, public relations, and other communication-related fields.
Program Outline
Degree Overview:
Overview:
The Master of Communication program from Edith Cowan University (ECU) equips students with the essential communication skills to navigate the complexities of modern society and make impactful contributions to their fields. By integrating an understanding of cultural context with practical techniques, the program enables graduates to effectively communicate across diverse networks and address the world's pressing challenges. Graduates are empowered to unlock the potential of their existing degrees and drive positive change through their enhanced communication abilities.
Objectives:
- Master oral communication techniques for successful interactions and presentations.
- Develop proficiency in writing for specific audiences and purposes.
- Acquire expertise in analyzing digital texts to navigate the evolving digital landscape.
- Apply best-practice communication strategies to manage and optimize interactions between organizations.
- Design and execute a Master's project that demonstrates the synthesis of communication theory and practice within one's discipline.
Outline:
Structure and Course Schedule:
- The program is designed to be completed in 1.5 years of full-time study or part-time equivalent.
- Courses are offered in both online and on-campus modes, providing flexibility for students.
Modules and Descriptions:
Year 1 - Semester 1
- CMM6150: Media and Transnational Asia (20 credit points)
- VIS5110: Visual Communication (20 credit points)
- CMM6116: Methods of Inquiry (20 credit points)
Year 1 - Semester 2
- CMM5175: Journalism in the New Media: Converged Environment (20 credit points)
- CMM5180: Public Relations Strategies (20 credit points)
- CCA6150: Project Preparation (20 credit points)
Year 2 - Semester 1
- CCA6240: Masters Project 1 (30 credit points)
- CCA6250: Masters Project 2 (30 credit points)
Assessment:
Assessment Methods:
- Written assignments, reports, and essays
- Presentations and oral exams
- Participation in discussions and group projects
- Successful completion of a substantial Master's project
Assessment Criteria:
- Clarity and effectiveness of communication
- Critical analysis and application of communication theories
- Ability to synthesize and apply concepts across disciplines
- Originality and innovation in project work
- Presentation skills and overall professional conduct
Teaching:
Teaching Methods:
- Lectures and interactive seminars
- Guided tutorials and workshops
- Independent study and research
- Project-based learning
Faculty:
- The program is taught by experienced faculty members who are active researchers and practitioners in the field of communication.
- Faculty members provide expert guidance and support throughout the program.
Careers:
Potential Career Paths:
- Graduates will find employment opportunities in various media and communication industries, including journalism, public relations, advertising, and marketing.
- Job titles may encompass converged media skills within these industries, such as Social Media Coordinator, Marketing Coordinator, and Digital Marketing Assistant.
Opportunities and Outcomes:
- The program prepares graduates for successful careers in communication-related fields.
- Graduates gain a competitive edge in the job market with their specialized skills and knowledge.
- The program's emphasis on practical application and project-based learning ensures that graduates are well-equipped for the challenges of professional communication.
Edith Cowan University
Overview:
Edith Cowan University (ECU) is a public university located in Western Australia. It is known for its commitment to providing a high-quality student experience and its focus on research and innovation. ECU is a relatively young institution, established in 1991, but has quickly gained a global reputation for its academic excellence.
Services Offered:
ECU offers a range of services to support students, including:
Future student events:
On-campus and online sessions to help students decide on their course of study.Scholarships:
A variety of scholarships are available for eligible applicants.My-Uni-Start:
A platform for students to respond to their offer and begin their ECU experience.Career support:
Ongoing career support and access to industry contacts for alumni.Student Life and Campus Experience:
ECU boasts a vibrant campus life and offers a range of student experiences. The university has been recognized for its overall student experience, ranking highly among Australian universities.
Key Reasons to Study There:
High-quality teaching:
ECU is known for its high-quality teaching, as evidenced by its ranking in The Good Universities Guide.Global reputation:
Despite its young age, ECU has established a strong global reputation, ranking among the world's best universities under 50 years old.State-of-the-art facilities:
ECU is investing in new facilities, including the upcoming ECU City campus, which will be a dynamic landmark in Perth's CBD.Strong research community:
ECU has a vibrant research community, actively supporting student and staff researchers.Academic Programs:
Other:
Indigenous recognition:
ECU is committed to supporting Aboriginal and Torres Strait Islander students and staff.Industry partnerships:
ECU collaborates with a wide range of industry partners, including businesses, government agencies, and community organizations.Philanthropic support:
The ECU Foundation attracts support from individuals, alumni, and businesses.Employment opportunities:
ECU offers a variety of employment opportunities for staff and graduates.Entry Requirements:
Academic Admission requirements (Band 8) The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below. It is desirable that all applicants have five years appropriate professional experience. Academic admission requirements (Band 8) may be satisfied through completion of one of the following: Bachelor degree in a cognate discipline; or Where accepted, equivalent prior learning, including at least five years relevant professional experience. English Language requirements (Band 4) English competency requirements may be satisfied through completion of one of the following: IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0); Bachelor degree from a country specified on the English Proficiency Bands page; Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent); Where accepted, equivalent prior learning, including at least five years relevant professional experience; or Other tests, courses or programs defined on the English Proficiency Bands page.
Language Proficiency Requirements:
IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0); Bachelor degree from a country specified on the English Proficiency Bands page; Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent); Where accepted, equivalent prior learning, including at least five years relevant professional experience; or Other tests, courses or programs defined on the English Proficiency Bands page.