Program Overview

The Graduate Certificate of Communication is an online, customizable program that provides a toolkit of digital and accessible communication frameworks. Designed in collaboration with industry experts, this program equips students with the skills to navigate workplace challenges, achieve campaign goals, and pursue careers in various industries. The program offers a mix of theoretical knowledge and practical application, allowing students to immediately apply their learnings to their careers.

Program Outline

Degree Overview:

• The Graduate Certificate of Communication will equip you with a toolkit of digital and accessible communication frameworks to navigate workplace challenges and achieve campaign goals.
• This online program is fully customizable, allowing you to tailor your studies to align with your career aspirations.
• Designed in collaboration with industry experts, this forward-looking course imparts the necessary people- and purpose-driven skills to meet stakeholder needs effectively, regardless of your industry.
• Upon completion, you will possess a comprehensive set of digital and accessible communication frameworks to support workplaces in overcoming challenges and accomplishing campaign objectives.
• You may also choose to continue your studies towards a Graduate Diploma of Communication or Master of Communication.

Outline:

Program Content and Structure:

• The online Graduate Certificate of Communication comprises three units.
You can select any combination of units from the Foundation or Advanced levels.
• Units are delivered one at a time over seven-week study periods, allowing you to focus on each unit individually.
• The program provides a mix of theoretical knowledge and practical application, ensuring that you can immediately apply your learnings to your career.

Foundation Units:

• Communication Techniques: Acquire a solid understanding of communication theories and skills for immediate application in contemporary practice.
• Strategic Communication: Explore key concepts, theories, and practices in communication, including stakeholder management, two-way communication, and more.
Develop a situation analysis and strategic communication plan that responds to real-world issues.
• Social and Digital Media Communication: Examine social and digital media theory and strategy in practice, including ethical and societal issues in social media.

Advanced Units:

• Communication Campaigns: Gain experience researching, developing, implementing, and evaluating communication campaigns, including setting goals and SMART objectives, using real-world scenarios.
• Inclusive Communication: Explore the spectrum of inclusiveness, accessibility, and communication needs to identify strategic elements that lead to best practice inclusive communication.
• Ethical and Responsible Communication: Uncover the key Environmental, Social, and Governance (ESG) issues faced by organizations today and learn to respond effectively by implementing best practices in ethical and responsible communication.
• Issues Management and Crisis Communication: Employ real-world case studies to differentiate between an organizational issue and a crisis.
Learn how to apply reputation management strategies to various scenarios.
• Creative Communication: Develop your creativity by building a communication portfolio of creative works in diverse mediums and formats designed for both traditional and digital platforms.
• The Business of Communication: Understand the political, social, and economic environments of business communication today.

Careers:

Upon completing the Graduate Certificate of Communication, you will be equipped with the skills and knowledge to pursue roles across various industries. Some potential career paths include:

• Communications Specialist
• Public Relations Officer
• Marketing Communications Manager
• Social Media Manager
• Content Creator
• Copywriter
• Editor
• Journalist
• Event Planner
• Business Development Manager
• Sales Executive
• Human Resources Manager
• Project Manager
• Consultant