Program Overview

BSBA with an Emphasis in Sports and Entertainment Management

Program Details

The Bachelor of Science in Business Administration with an Emphasis in Sports and Entertainment degree is a multi-faceted program that will help you become successful in a number of areas. The primary purpose of the BSBA program at the Walker School is to produce graduates who have the knowledge and skills to be upwardly mobile within any type of business organization.

The specialized Sports and Entertainment emphasis provides students with the knowledge, skills and tools necessary to succeed in the business side of sports and entertainment, in addition to the skills provided in the Business Administration core curriculum.

Not only is the administration of academic and professional sports and athletic franchises a large and growing business in the U.S. and around the world, using professional sports venues to host live entertainment events is just as big. These events might include concerts, ice events, children's shows - you name it. This program is designed to be an all-inclusive approach so graduates of the program have what is necessary to be successful in both areas.

Locations

Our BS in Business Administration with an Emphasis in Sports and Entertainment Management program is offered at our main campus in Webster Groves, Missouri.

Program Curriculum

• Business Administration Core Curriculum
  • Accounting
  • Business Law
  • Economics
  • Finance
  • Management
  • Marketing
• Sports and Entertainment Emphasis
  • Sports and Entertainment Management
  • Sports Marketing
  • Event Management
  • Sports Law
  • Sports Finance

Learning Outcomes

Upon completion of the BSBA with an Emphasis in Sports and Entertainment Management program, students will be able to:

• Analyze the business side of sports and entertainment
• Develop marketing strategies for sports and entertainment events
• Manage sports and entertainment events
• Understand the legal and financial aspects of sports and entertainment
• Apply business principles to the sports and entertainment industry

Admission Requirements

• High school diploma or equivalent
• Minimum GPA of 2.5
• SAT or ACT scores (optional)
• Letters of recommendation
• Personal statement

Tuition Fees

• Tuition: $28,000 per year
• Fees: $1,000 per year
• Room and board: $10,000 per year
• Total: $39,000 per year

Research Areas

• Sports marketing
• Event management
• Sports law
• Sports finance
• Business administration

Career Opportunities

• Sports management
• Event management
• Marketing and advertising
• Finance and accounting
• Business administration

Faculty

• Dr. John Smith, Professor of Business Administration
• Dr. Jane Doe, Associate Professor of Sports Management
• Dr. Bob Johnson, Assistant Professor of Marketing

Accreditation

• Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)

Contact

• For more information, please contact the Admissions Office at or .