Program Overview
Webster University's Certificate Program in Digital Marketing Management equips students with the skills and knowledge necessary to excel in the field of digital marketing. The program includes 18 credit hours of coursework, covering topics such as digital economy, data science, integrated marketing communications, and social media content development. Students also complete an internship to gain practical experience.
Program Outline
Outline:
Certificate Program in Digital Marketing Management
This 18-credit hour certificate program is offered by Webster University's George Herbert Walker School of Business & Technology/Management Department. It is available at the St. Louis main campus.
Objectives:
- Provide students with specific capabilities in the growing field of digital marketing.
- Equip students with the critical skills to be proficient in digital marketing project management.
Program Content and Structure:
Prerequisite Courses (6 hours):
- MNGT 2500: Marketing (3 hours)
- ECON 2000: Survey of Economics (3 hours)
Marketing Core Courses (18 hours):
- ECON 3150: Digital Economy (3 hours)
- CSIS 2500: Introduction to Data Science (3 hours)
- MNGT 3510: Management of Integrated Marketing Communications (3 hours)
- MNGT 3540: Digital Marketing (3 hours)
- ADVT 3600: Social Media Content and Development (3 hours)
Webster University
Overview:
Webster University is an independent, non-profit institution with a long history of providing high-quality learning experiences. It serves over 13,000 students across the United States and internationally. Webster University is known for its commitment to academic excellence, global citizenship, and individual excellence.
Services Offered:
Webster University offers a wide range of services to its students, including:
Academic Resources:
Academic calendar, academic integrity resources, accommodations, bookstore, class schedules, course catalog, library, military services, registrar's office, transcripts, and Webster University Online.Student Support:
Admissions, advising, athletics, career services, commencement, counseling for students, current student resources, financial aid, housing, international student services, student health services, student life, study abroad, university center, and visit campus.Other:
Summer camps, alumni services, community engagement, diversity, equity & inclusion, faculty development center, faculty and staff directory, global citizenship program, human resources, mission and history, nondiscriminatory policy, office of privacy, public safety, technology, and university leadership.Student Life and Campus Experience:
Webster University offers a vibrant campus experience with a focus on community and engagement. Students can participate in a variety of activities, including:
Welcome Week:
A week-long event filled with activities, events, and opportunities to meet new people and explore the campus.Therapy Animals:
Students can take a break on the Quad with therapy animals provided by DuoDogs.Social Events:
Welcome Week includes events like tie-dye, pancake breakfasts, bubble soccer, crafternoons, and silent discos.Campus Resources:
Students have access to a variety of resources, including the Quad, residence halls, and the University Center.Key Reasons to Study There:
Quality Education:
Webster University is recognized worldwide as an accessible and accredited institution.Flexible and Affordable Options:
Coursework is designed for today's student, allowing for a balance between work and life commitments.International Perspective:
Students have the opportunity to participate in study abroad programs and gain a global perspective.Academic Programs:
Webster University offers over 160 programs, including:
Undergraduate Programs:
Biology, Computer Science, Film, Television and Video Studies, International Relations, and more.Graduate Programs:
Counseling, Cybersecurity Operations, MBA with an Emphasis in Analytics, Doctor of Nurse Anesthesia Practice, and more.Webster University Online Programs:
Data Analytics, Doctor of Education, MHA Health Administration, Psychology, and more.Certificates:
Applied Behavior Analysis, Cybersecurity, Digital Marketing Management, Paralegal Studies, and more.Other:
Global Footprint:
Webster University has campuses and locations around the world, including Europe, Asia, and the United States.Military Locations:
Webster University offers unmatched programming at its military locations.News and Events:
Webster University has a robust news and events calendar, featuring alumni spotlights, summer camps, and other noteworthy happenings.Top Rankings:
Webster University is ranked among the top 20% of Midwest Regional Universities in the U.S. News & World Report's "Best Colleges" category.Virtual Tour:
Students can take a virtual tour of the Webster Groves campus from anywhere in the world.Entry Requirements:
- Prerequisite Courses (6 hours): Students can complete these courses at Webster University or transfer them from another institution.
- MNGT 2500 Marketing (3 hours)
- ECON 2000 Survey of Economics (3 hours)
