Program Overview
The Social Media Management Certificate from Webster University equips students with the skills to effectively manage social media communication for organizations. Through hands-on practice, case studies, and analysis, students learn to develop strategies, analyze data, create engaging content, and navigate emerging platforms. The program can be completed in-person or online, providing flexibility for students from diverse backgrounds.
Program Outline
Degree Overview:
Overview:
The Social Media Management Certificate program offered by Webster University enables students from all backgrounds to acquire the skills necessary to effectively manage social media communication for a brand, organization, or entity. It is designed for students interested in enhancing their communication skills across established social media channels including Facebook, YouTube, Instagram, Twitter, TikTok, WhatsApp, and emerging platforms. Through this program, students will explore the strategy, analysis, engagement, and innovation across social media platforms. Coursework includes defining and building effective objectives and strategies, hands-on practice with simulations, case studies, and a review of best practices and emerging concepts.
Objectives:
Upon successful completion of the certificate program, recipients will be able to:
- Understand the practical application and practice for the most popular social media channels.
- Develop objectives and strategies in alignment with audience goals across various channels.
- Analyze data analytics that drive interest, engagement, and conversion.
- Navigate analytic dashboards and identify predictive insights with audiences.
- Design, create, and test content options to build audience engagement.
Outline:
Program Content:
The Social Media Management Certificate program consists of 18 credit hours, comprising the following courses:
- MDST 1050 Media Writing (3 hours)
- MDST 3100 Social Media Strategies and Tactics (3 hours)
- ADVT 1940 Introduction to Marketing Communications (3 hours)
- ADVT 3600 Social Media Content and Development (3 hours)
- ADVT 3700 Digital Media Analytics (3 hours)
- INTM 2200 Visual Design for Interactive Media (3 hours)