Accelerated Web Development and Digital Marketing draft
Program Overview
The Accelerated Web Development and Digital Marketing program at Q College provides a comprehensive and flexible training program in web design, development, and digital marketing. Through hands-on training and project-based learning, students acquire proficiency in industry-leading software, coding, CMS, and digital marketing strategies. The accelerated format allows for flexible scheduling and personalized attention, preparing students for high employability in the web and digital marketing fields.
Program Outline
Degree Overview:
Overview:
The Accelerated Web Development and Digital Marketing program is designed for individuals seeking a comprehensive and flexible training program in the field of web design, development, and digital marketing. The program follows an accelerated format, offering a tailored approach based on students' career goals and technical aptitude.
Objectives:
- Acquire proficiency in using industry-leading design software (Adobe Photoshop and Illustrator) for creating website mock-ups and graphic elements.
- Develop skills in HTML and CSS coding to create responsive websites optimized for different devices.
- Master Content Management Systems (CMS), specifically WordPress, for website creation, customization, and content management.
- Gain knowledge of search engine optimization (SEO) strategies, social media management, and multi-channel digital marketing techniques.
Program Description:
This intensive program is designed to provide a comprehensive foundation in the technical and theoretical aspects of web development and digital marketing. Students will engage in practical hands-on training and project-based learning to develop a mastery of essential industry tools and techniques.
Outline:
Course Content:
- Designing for the Web: Introduction to Adobe Photoshop and Illustrator, principles of website design, and creating website mock-ups.
- Coding for the Web and Mobile: Fundamentals of HTML and CSS, responsive design for various devices, and adherence to best practices.
- Setting up and Maintaining CMS: WordPress basics, website creation, customization, functionality extension, and content management.
- Digital Marketing – Strategies and Tools: SEO practices, social media marketing, and multi-channel digital marketing strategies.
Structure:
- 33 weeks / 100 hours of flexible instructor-led training.
- One-on-one training or maximum of three students per session.
- 3-hour sessions based on student availability.
- Homework assignments outside of class time.
Teaching:
Teaching Methods:
- Hands-on practical training.
- Project-based learning.
- Individualized guidance and support.
Unique Approaches:
- Accelerated format allows for flexible scheduling and time management.
- One-on-one or small group training sessions provide personalized attention and support.
Careers:
Potential Career Paths:
- Web Designer
- Web Developer
- Digital Marketing Specialist
- Content Manager
- UI/UX Designer
Opportunities and Outcomes:
- High employability rate in web design, development, and digital marketing fields.
- Potential for full-time, part-time, or contract-based work.
- Opportunities for telecommuting and remote work.
- Employers often recruit job-ready students from Q College.
Tuition Fees and Payment Information:
Tuition: 14400 Registration Fee: 150 Lab Fee: 125 Archiving Fee: 10 GST on Fee: 14.25 Total Tuition: 14699.25