Diploma in Events Management with Foundation in Business

Program Overview

The Diploma in Events Management with Foundation in Business from Nest Academy equips students with comprehensive knowledge and practical experience in the events industry. Through a combination of lectures, workshops, and hands-on projects, students gain expertise in event planning, marketing, logistics, and evaluation. The program emphasizes digital technologies and global perspectives, preparing graduates for a wide range of careers in the field.

Program Outline

Degree Overview:

• Overview:
Diploma in Events Management with Foundation in Business is offered by Nest Academy and provides students with comprehensive knowledge and practical experience in the events management industry.
• Objectives:
To develop knowledge and understanding of the essential aspects of the Events Management Industry.
• Description:
The program is designed to provide students with intensive knowledge of the Events Management Industry. It covers various aspects of event planning and management, such as event marketing, event operations, event logistics, and event evaluation. Students will also gain practical experience through hands-on projects and internships.

Outline:

• Content:
The program covers a wide range of topics, including:
• Introduction to the Events Sector
• Professional and Academic Skills
• Sales and Marketing
• Principles of Management and Human Resourcing
• Events Project Design
• Financial and Management Accounting Techniques for Managers
• Cultural Perspectives
• Digital Communications
• Structure:
The program is divided into two levels: Level 4 Extended Diploma in Events Management and Level 3 in Business. Level 4 is equivalent to the first year of a university degree, and Level 3 is equivalent to the second year of a university degree.
• Course Schedule:
The program is offered on a full-time basis and can be completed in up to 24 months.
• Modules:
The program consists of the following modules:
• Module 1: Introduction to the Events Sector
• Overview of the events industry, including its history, evolution, and key players.
• Different types of events and their characteristics.
• The event planning process and its stages.
• Module 2: Professional and Academic Skills
• Communication skills, both verbal and written.
• Interpersonal skills, such as teamwork, negotiation, and conflict resolution.
• Time management and organizational skills.
• Research skills.
• Module 3: Sales and Marketing
• Principles of marketing, including target market identification, segmentation, and positioning.
• Marketing strategies for events, including event promotion and advertising.
• Sales techniques for events, including event sponsorship and ticket sales.
• Module 4: Principles of Management and Human Resourcing
• Principles of management, including planning, organizing, leading, and controlling.
• Human resource management, including recruitment, selection, training, and performance management.
• Financial management, including budgeting, cost control, and revenue management.
• Module 5: Events Project Design
• The event planning process, from concept development to event execution.
• Event budgeting and financial management.
• Event logistics, including venue selection, transportation, and accommodation.
• Event marketing and promotion.
• Event evaluation, including post-event analysis and reporting.
• Module 6: Financial and Management Accounting Techniques for Managers
• Financial accounting principles, including recording and reporting of financial transactions.
• Management accounting techniques, including cost analysis, budgeting, and forecasting.
• Module 7: Cultural Perspectives
• The impact of culture on event planning and management.
• Cultural diversity and its implications for event organizers.
• Cross-cultural communication and its importance in the events industry.
• Module 8: Digital Communications
• The role of digital technologies in event planning and management.
• Social media marketing for events.
• Event websites and online registration.
• Mobile event apps.

Assessment:

• Assessment Methods:
Students are assessed through a variety of methods, including:
• Assignments
• Exams
• Presentations
• Projects
• Practical work
• Assessment Criteria:
Students are assessed on their:
• Knowledge and understanding of the subject matter
• Analytical and critical thinking skills
• Communication skills
• Team-working skills
• Practical skills

Teaching:

• Teaching Methods:
The program is taught using a variety of methods, including:
• Lectures
• Tutorials
• Seminars
• Workshops
• Practical training
• Field trips
• Faculty:
The program is taught by a team of experienced and qualified faculty members who are experts in the field of events management.
• Unique Approaches:
The program includes a number of unique approaches, such as:
• A focus on practical experience, with students completing a number of hands-on projects and internships.
• A strong emphasis on digital technologies, with students learning how to use digital tools to plan and manage events.
• A global perspective, with students learning about event management practices from around the world.

Careers:

• Career Paths:
Graduates of the program will be prepared for a wide range of careers in the events management industry, such as:
• Event planner
• Event coordinator
• Meeting planner
• Conference organizer
• Exhibition manager
• Festival director
• Venue manager
• Hospitality manager
• Opportunities:
Graduates of the program will have the opportunity to work for a variety of organizations, including:
• Event management companies
• Conference and exhibition organizers
• Hotels and resorts
• Sports and entertainment venues
• Government agencies
• Non-profit organizations
• Outcomes:
Graduates of the program will be able to:
• Plan, organize, and execute successful events
• Market and promote events effectively
• Manage event budgets and resources
• Build and manage relationships with clients and stakeholders