Business Management - Associate in Technical Arts (ATA)

Program Overview

The Associate in Technical Arts (ATA) program in Management and Leadership prepares students for management and leadership roles in various organizational settings. The curriculum blends core management subjects, support courses, and electives, providing a solid foundation in business fundamentals and specialized knowledge. The program emphasizes practical application through real-world projects, case studies, and simulations, equipping graduates with the skills and competencies necessary to excel in the field.

Program Outline

Degree Overview:

Overview: The two-year Associate in Technical Arts (ATA) program prepares students for management and leadership roles in various organizational environments, including the public sector, government, small businesses, and diverse settings. Objectives:

• To provide students with the skills, knowledge, and competencies necessary to excel in management and leadership positions.
• To equip graduates with a comprehensive understanding of business principles, practices, and technologies.
• To foster a growth mindset, critical thinking, and problem-solving abilities to effectively address business challenges.
Program Description: The curriculum encompasses a blend of core management subjects, support courses, and electives, ensuring students gain a solid foundation in business fundamentals and specialized knowledge in areas relevant to the industry. The program emphasizes practical application through real-world projects, case studies, and simulations.

Outline:

Program Structure: The program comprises 91 credits, consisting of required courses and electives. Students typically complete the program within two years of full-time study. Course Schedule: The program is designed to provide flexibility, allowing students to customize their schedules based on personal circumstances and preferences. The suggested course plan outlines a possible sequence of coursework, but students may adjust it in consultation with their advisors. Individual Modules with Descriptions:

Communication (10 Credits)

• ENGL 101 - English Composition I (5 credits): Focuses on developing writing and communication skills essential for effective business communication.
• ENGL 235 - Technical Writing (5 credits): Enhances students' ability to produce clear and concise technical documentation and reports.

Quantitative/Symbolic Reasoning (5 Credits)

• BMGMT 140 - Business and Personal Mathematics (5 credits): Provides a foundation in mathematical concepts and applications relevant to business decision-making.
• MATH 107 - Math in Society (5 credits): Explores mathematical principles and their application in various societal contexts.

Human Relations (5 Credits)

• BMGMT 282 - Principles of Leadership/Management (5 credits): Introduces the fundamental principles of leadership, management, and human resource management.

Management Core (35 Credits)

• BMGMT 102 - Introduction to International Business (5 credits): Provides an overview of the global business environment, international trade, and cultural considerations.
• BMGMT 105 - Introduction to Financial Planning (5 credits): Covers financial planning, budgeting, and investment strategies for individuals and organizations.
• BMGMT 155 - Human Resources (5 credits): Explores human resource management practices, including recruitment, training, and employee relations.
• BMGMT 180 - Marketing (5 credits): Introduces marketing principles, concepts, and strategies, including market research, product development, and customer relationship management.
• BMGMT 185 - E-Business Strategies (5 credits): Examines the impact of technology on business practices, focusing on e-commerce, digital marketing, and information systems.
• BMGMT 203 - Small Business Planning & Management (5 credits): Provides guidance on starting and managing small businesses, covering aspects such as market analysis, financial planning, and operations management.
• BMGMT 299 - Business Management Capstone (5 credits): Culminating experience that integrates knowledge and skills gained throughout the program and prepares students for professional practice.

Support Courses (31 Credits)

• ACCT 201 - Principles of Accounting I (5 credits): Introduces accounting principles, concepts, and financial reporting standards.
• BUS 201 - Business Law (5 credits): Provides an overview of legal principles applicable to business transactions, contracts, and ethical considerations.
• CIS 150 - Survey of Computing (4 credits): Provides foundational knowledge and skills in computer hardware, software, and applications.
• CMST 220 - Public Speaking (5 credits): Enhances students' public speaking and presentation skills.
• COLL 110 - College Success (2 credits): Supports students' transition to college, focusing on study strategies, time management, and academic resources.
• OLRM 210 - Introduction to Servant Leadership (5 credits): Explores servant leadership principles and practices, emphasizing empathy, collaboration, and community engagement.
• OLRM 260 - Conflict Resolution (5 credits): Provides practical skills and techniques for conflict management, negotiation, and mediation.

Electives (5 Credits)

Students can choose electives that meet both Social Science and DSJ distribution requirements.

Assessment:

The program utilizes a variety of assessment methods to evaluate student learning outcomes, including:

• Exams: Written, oral, or online exams assess students' understanding of concepts and principles.
• Projects: Individually or group-based projects demonstrate students' ability to apply their knowledge and skills to practical business scenarios.
• Case Studies: Analysis of real-world business cases allows students to develop critical thinking and problem-solving abilities.
• Presentations: Presentations showcase students' communication, research, and analytical skills.
• Portfolios: Collection of students' work throughout the program provides evidence of their progress and achievement.
• Rubrics: Assessment tools used to evaluate specific criteria and performance levels.

Teaching:

The program is delivered by highly qualified faculty members with expertise in business management, leadership, and related fields. Teaching Methods:

• Lectures: Class sessions led by the instructor, presenting essential concepts and theories.
• Discussions: Interactive classroom discussions encourage student participation, critical thinking, and knowledge application.
• Simulations: Experiential learning activities that recreate real-world business scenarios.
• Case Studies: Analysis of business case studies allows students to apply their knowledge to practical situations.
• Group Projects: Collaborative assignments enhance teamwork, communication, and problem-solving skills.
• Technology Integration: The program incorporates technology into teaching to facilitate learning, such as online learning platforms, software simulations, and interactive tools.

Careers:

Upon completing the ATA program, graduates are equipped for a range of rewarding careers:

• Management Trainee or Associate
• Retail Manager
• Human Resources Assistant
• Customer Service Manager
• Marketing Assistant
• Small Business Owner or Manager
• E-commerce Manager
• Business Development Representative
• Administrative Assistant
The program also prepares students for supervisory, operational, and leadership roles in a diverse range of industries, such as finance, healthcare, retail, manufacturing, and nonprofit organizations.