Program Overview

Marketing Certificate

Summary

This certificate is part of the Marketing AAAS and is designed to be a step towards a degree. By completing the Marketing Certificate of Proficiency, you will have completed the first 45 credits of a Marketing degree.

What You’ll Learn

• Understand basic marketing principles, including market research, product development, product promotion, pricing strategies and customer satisfaction
• Develop, initiate and analyze sales programs, along with budget and expense reports
• Demonstrate professional sales skills-effectively interview clients and gauge consumer needs
• Apply advertising strategies to plan, select and produce effective advertising media
• Apply principles of retailing to include store management, merchandising and inventory control
• Understand business operations to include: buying, selling, marketing, personnel management and finance
• Communicate effectively with consumers, business managers and vendors

Courses & Requirements

Program Description:

Shoreline Community College offers a Certificate of Proficiency (CP) in Marketing. Students interested in advancement are encouraged to enroll in a longer course of study to complete an Associate in Applied Arts and Sciences (AAAS) degree in Marketing. Those interested in pursuing a four-year baccalaureate degree in Business should follow the Associate in Business, DTA/MRP Planning Guide.

Certificate of Proficiency (45 Credits)

GPA of 2.0 or better for the entire program required.

Program Prerequisites

• Placement into BTWRT 215 or ENGL& 101, and placement into BUS 102 or MATH& 107.

General Education Requirements (10 Credits)

Quantitative/Symbolic Reasoning (5 credits)

• BUS 102 Business Mathematics

Human Relations (5 Credits)

• BUS 104 Human Relations in Business

Core Program Requirements (35 Credits)

• BUS& 101 Introduction to Business
• BUS 120 Principles of Marketing
• BUS 135 Retail Marketing *
• BUS 220 Advertising and Sales Promotion *
• BUS 225 Relationship Marketing (formerly Professional Selling) *
• BUS 247 Social Media Marketing *
• BUS 249 Market Research *

Careers & Opportunities

Graduates of the Marketing program may find employment in broad spectrum of business environments and a variety of business positions, including Marketing Specialist, Advertising or Public Relations Specialist, Market Research Analyst, Account Executive, Copy Writer, Product Developer, Event Planner and Media Director. Entry level salaries generally range from $42,600 to $67,400.

Potential employers include: Business management companies, retail stores, advertising agencies, public relations firms, computer services, consulting firms and non-profit organizations.

Tuition & Fees

Estimated Tuition & Fees

(does not include additional program or course fees, books, or supply costs)

¹ Includes all International Students, both on campus and overseas online

Additional Fees

• Approximately $20 - $120 per quarter, depending on courses selected

Related Program Options

• Payroll Clerk Certificate
• Purchasing and Supply Chain Management Certificate
• Project Management Certificate
• Accounting Clerk Certificate
• Accounting AAAS
• Tax Preparer Certificate
• Accounting Certificate
• Social Media Marketing Certificate
• Business Intelligence and Data Analytics AAAS
• Purchasing and Contract Management Certificate
• Accounts Receivable Clerk Certificate
• Purchasing and Supply Chain Management AAAS
• Purchasing and Supply Chain Management Certificate
• Supplier Relations and Logistics Certificate
• Business Pre-Major
• Business Administration AAAS
• Business and Computing Fundamentals
• Entrepreneurship AAAS
• Entrepreneurship Certificate (30 credits)
• Entrepreneurship Certificate
• Marketing AAAS