Program Overview

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Summary

Develop specialized skills in product and service promotion. Master marketing principles including retailing, sales, advertising, digital business, and event marketing for a career as a marketing specialist, research analyst, account executive, media director and more.

What You’ll Learn

• Understand basic marketing principles, including market research, product development, product promotion, pricing strategies and customer satisfaction
• Develop, initiate and analyze sales programs, along with budget and expense reports
• Demonstrate professional sales skills-effectively interview clients and gauge consumer needs
• Apply advertising strategies to plan, select and produce effective advertising media
• Apply principles of retailing to include store management, merchandising and inventory control
• Understand business operations to include: buying, selling, marketing, personnel management and finance
• Communicate effectively with consumers, business managers and vendors

Program Description

The Associate in Applied Arts and Sciences degree is designed to provide students with the knowledge and skills in the marketing field to enter the workforce directly upon completion of the degree. Shoreline Community College works closely with local advisory committees comprised of industry professionals to ensure students receive the knowledge and skills currently in demand by employers in the field. Students interested in pursuing a four-year baccalaureate degree in Business should follow the Associate in Business, DTA/MRP Planning Guide transfer degree planning guide.

AAAS Degree (93 Credits)

GPA of 2.0 or better for the entire program required.

Program Prerequisites

• Placement into ENGL& 101 or BTWRT 215, and placement into MATH& 107 or BUS 102.

General Education Core Requirements - 18-20 Credits

Communication Skills (5 Credits)

• Choose either BTWRT 215 or ENGL& 101.

Quantitative/Symbolic Reasoning (5 Credits)

• Choose either BUS 102 or MATH& 107.

Multicultural Understanding (3-5 Credits)

• Choose one of the following courses: BUS 103, CMST 203, GWS 284, HIST 245, AES 101. SOC 270, PSYC 230.

Human Relations (5 Credits)

• BUS 104 Human Relations in Business

Core Program Requirements - 75 Credits

• ACCT& 201 Principles of Accounting I
• ACCT& 203 Principles of Accounting III
• BUS& 101 Introduction to Business
• BUS 120 Principles of Marketing
• BUS 135 Retail Marketing
• BUS 160 Systems Thinking
• BUS 180 Project Management I
• BUS& 201 Business Law
• BUS 220 Advertising and Sales Promotion
• BUS 225 Relationship Marketing (formerly Professional Selling)
• BUS 240 Introduction to e-Business
• BUS 247 Social Media Marketing
• BUS 248 Digital Marketing
• BUS 249 Market Research
• ECON 100 Survey of Economic Principles
• or
• ECON& 201 Micro Economics

Recommended

• BUS 108 Tech & Web Essentials

Approval To Graduate

• Student Name, SID and Date:
• Faculty Advisor and Date:
• Division Dean and Date:
• Credential Approval and Date:

Sample Schedule for AAAS Degree

1st Year

Fall Quarter

• BUS& 101 Introduction to Business
• BUS 104 Human Relations in Business
• BUS 160 Systems Thinking

Winter Quarter

• BUS 102 Business Mathematics
• BUS 120 Principles of Marketing
• BUS 180 Project Management I

Spring Quarter

• BUS 220 Advertising and Sales Promotion
• ECON 100 Survey of Economic Principles
• BTWRT 215 Business Communications

2nd Year

Fall Quarter

• ACCT& 201 Principles of Accounting I
• BUS 225 Relationship Marketing
• BUS 240 Introduction to e-Business

Winter Quarter

• ACCT& 203 Principles of Accounting III
• BUS 103 Multiculturalism in the Workplace
• BUS 135 Retail Marketing
• BUS 247 Social Media Marketing

Spring Quarter

• BUS& 201 Business Law
• BUS 248 Digital Marketing
• BUS 249 Market Research

Careers & Opportunities

Graduates of the Marketing program may find employment in broad spectrum of business environments and a variety of business positions, including Marketing Specialist, Advertising or Public Relations Specialist, Market Research Analyst, Account Executive, Copy Writer, Product Developer, Event Planner and Media Director. Entry level salaries generally range from $42,600 to $67,400.

Potential employers include: Business management companies, retail stores, advertising agencies, public relations firms, computer services, consulting firms and non-profit organizations.

Tuition & Fees

Estimated Tuition & Fees

(does not include additional program or course fees, books, or supply costs)

Per Quarter | WA-Resident | Non-WA resident, US citizen, & Eligible non-citizen On Campus | Non-WA resident Non-US citizen | Non-WA resident, US citizen Online Only ---|---|---|---|--- 1 credit | $126.47 | $246.49 | $327.01 | $144.67 5 credits | $632.35 | $1,232.45 | $1,635.05 | $723.35 12 credits (full-time) | $1,387.14 | $2,487.04 | $3,408.94 | $1,571.08 15 credits | $1,570.80 | $2,520.25 | $3,617.20 | $1,757.65

Additional Fees

• Approximately $20 - $120 per quarter, depending on courses selected

Ways to pay for school

Federal aid, scholarships, grants, and more are available to help you pay for school.