Program Overview

M.S. in Digital Marketing Program Overview

The Master of Science in Digital Marketing program at Nova Southeastern University is designed to equip students with the skills and knowledge necessary to navigate and harness the power of online platforms in today's digitally driven world. The program focuses on purpose-driven digital marketing skills and trackable metrics, allowing students to prove their value to employers in demonstrable ways.

Program Curriculum

The M.S. in Digital Marketing program is a 30-credit program that can be completed in as little as 12 months. The curriculum includes:

• Required course: Marketing Decisions for Managers (3 credits)
• Electives (12 credits): Select four courses from options such as Consumer Behavior, Marketing Research, Data Mining and Predictive Analytics Fundamentals, AI-Driven Marketing Analytics, and Managing Marketing Communications
• Specialty courses (15 credits): Five courses including Social Media and Influencer Marketing, Digital Content Marketing, Customer-Centric Digital Marketing, Social Commerce, and Digital Customer Experience

Program Details

• Start dates: August and January
• Delivery options: Classes are offered online (asynchronously) with possible chat sessions throughout the semester
• Tuition: Visit the Tuition and Fees page for more information; discounted rates are available through the employer tuition program

Tuition Assistance

• Employer Tuition Assistance Program: NSU Business partners with over 80 local and national organizations to offer discounted employee tuition of up to 20%
• NSU Alumni Tuition Discount: NSU alumni are eligible for a tuition award of 20% off any graduate business degree, along with an application fee waiver and access to a dedicated adviser

Accreditation

The H. Wayne Huizenga College of Business and Entrepreneurship is recognized for the highest standard of achievement for business education as an accredited member of AACSB InternationalThe Association to Advance Collegiate Schools of Business. This accreditation ensures that the program meets standards of excellence in areas including teaching, research, curriculum development, and student learning.