Apparel, Textiles, and Merchandising, BS—Fashion Marketing Specialization

Program Overview

This fashion marketing program offers industry-focused education with faculty expertise and industry connections. Students gain practical experience through networking, industry events, and exposure to trends. The program prepares graduates for careers in various fashion marketing roles, including buyer, public relations specialist, fashion merchandiser, and event planner.

Program Outline

Teaching:

• Faculty members bring real-world experience, industry expertise, and strong industry connections to the classroom.
• Opportunities for networking, attending industry events, and exposure to fashion marketing trends and innovations.

Careers:

• Buyer: Responsible for purchasing merchandise for retail or e-commerce platforms by analyzing market trends, negotiating with suppliers, and ensuring a profitable and on-trend product selection.
• Public Relations Specialist: Focuses on building and maintaining a positive public image for fashion brands.
• Fashion Merchandiser: Involved in planning and coordinating product assortments, pricing, and inventory management; analyzing consumer trends, forecasting demand, and collaborating with designers and buyers.
• Event Planner: Organizes fashion shows, trade shows, product launches, and other industry events; handles logistics, vendor management, budgeting, and ensuring smooth and impactful event experiences.