Program Overview

Medicine Hat College's Sport & Event Marketing and Management diploma prepares students for careers in the sports, arts, entertainment, and not-for-profit sectors. The program covers management, marketing, and implementation aspects of event planning and marketing, with a focus on persuasion, e-sports, and experiential marketing. Students gain practical experience through industry professionals, workplace residency, and hands-on projects. Graduates can pursue roles such as brand ambassador, marketing coordinator, and event management coordinator.