Program Overview

Bachelor's Degree in Marketing 3+1 Accelerated

How does the program work?

Interested in how businesses bring products to market and what makes them successful? Then you understand the importance of building a strong brand message. Build your own brand by anticipating the needs of the job market. When you combine your BA in Marketing with the MBA, you'll be able to bring your skills to the market faster and distinguish yourself from your competitors - both key elements of marketing success.

This program is offered:

• Campus

The marketing major is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business. Students develop a breadth of knowledge about the dynamic consumer orientation process by which people and organizations strive to anticipate and satisfy customers' product needs and wants. The student develops an understanding of marketing concepts and functions.

This major is offered only at University College. The major in business administration with a marketing specialization is no longer offered at University College. Students who are awarded the B.A. in marketing may not earn the B.A. in business administration with a specialization in marketing or vice versa.

Program Details

• Est. Time to Complete: 4 years
• Credit Hours: 159 hours

Marketing 3+1 Program Details

Students who join the Marketing 3+1 Accelerated Degree Program will enjoy all of the benefits afforded by study at Saint Leo's Donald R. Tapia College of Business. Other benefits include:

• No entrance exams required for the graduate portion
• Preferential admission to the graduate program
• Gaining a competitive edge over their peers, graduating with two high-value degrees in less time
• Ability to enter the workforce earlier, armed with an advanced degree that will likely increase career opportunities and earning potential
• Savings by reducing the amount of tuition, fees and housing costs necessary to earn both degrees

Learn Your Way

• Online, On Campus, or Near You

Career Outlook

No matter which learning experience you choose, you will receive plenty of professional development opportunities, industry knowledge from expert professors, and support from the Saint Leo community. All this together means that you will be ready for a successful career or continued studies upon graduation.

• Internships
  • Write for a company blog. Promote a new product. Conduct market research. College of Business students have interned at Quest Corporation of America, Oglethorpe, Tampa Convention Center, the Ritz-Carlton Hotel, Home Shopping Network, TECO Energy and all branches of the military.
• Networking
  • The inaugural Executive Advisory Council to the College of Business includes distinguished members from Ernst & Young, Tribridge, T. Rowe Price Services, Newport News Shipbuilding, Tech Data Corporation and Catalina Services.
• Memberships
  • Join the student chapter of the American Marketing Association (AMA) and become an active member in its honor society, Alpha Mu Alpha.
• Conferences
  • Attend annual and regional AMA conferences, and other industry events, including Saint Leo's annual International Business Conference.
• Technology
  • Saint Leo's state-of-the-art College of Business building, which opened in 2011, features the latest in innovation—from interactive SMART Boards and a professional broadcast studio, to eco-friendly, sustainable architecture.

College of Business

Saint Leo’s College of Arts & Sciences offers students a holistic education that lays a strong foundation for critical and independent thinking. The curriculum is designed to help students broaden their horizons and build valuable skills sought by employers. From biology to sociology, the College offers 17 high-quality and flexible programs on campus, online, and through our education centers.

Accreditation

Saint Leo University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, bachelor’s, master’s, specialist, and doctoral degrees.