Business Management-Marketing and Sales Certificate

Program Overview

This program provides a comprehensive foundation in marketing, sales, project management, and customer service. Students will gain practical skills in market research, product development, sales techniques, and customer relationship management. The program prepares individuals for careers in marketing, sales, project management, and customer service.

Program Outline

Outline:

• BUS 121 - Marketing Fundamentals (5 Credits):
Explores the principles and practices of marketing, including market research, product development, pricing, and promotion.
• BUS 159 - Professional Selling (5 Credits):
Prepares students for success in sales, covering topics such as sales techniques, customer relationship management, and negotiation.