Online Graduate Certificate in Service Design

Program Overview

RMIT University's Online Graduate Certificate in Service Design equips professionals with the skills and knowledge to enhance service experiences through human-centered design. Students learn to identify problems, develop innovative solutions, and create service prototypes, preparing them for careers in service design, UX design, and related fields. The program emphasizes collaboration, ethical practice, and the ability to drive positive change through design.

Program Outline

Degree Overview:

The Online Graduate Certificate in Service Design from RMIT University transforms careers with service and strategic design skills, knowledge, and tools to deliver exceptional human-centered experiences. It takes a human-centred approach to the creation and improvement of experiences by examining all aspects of a service ecosystem – its strategies, structures, people, and processes. This shift in user-centred thinking has seen a rise in demand for service designers, who use empathy and various tools to shape how an organisation delivers its products and services. Upon completing the Graduate Certificate in Service Design, students will gain service design skills, tools, and knowledge, and a portfolio showcasing their service design strategy and proposed recommendations. As graduates, they will be able to:

• Utilise design research methods to identify and investigate contemporary service problems
• Apply skills and knowledge of service design practices and strategy to engage stakeholders, frame problems, and propose innovative solutions
• Articulate design solutions using various tools such as customer journey maps, service blueprints, and service prototypes
• Work autonomously and collaborate with others in diverse contexts, demonstrating cultural, environmental, and social awareness, and ethical and reflective practice
• Identify the next steps to develop professional skills and future learning as a design practitioner.

Outline:

The Graduate Certificate in Service Design explores human-centered methods and approaches to define problems and improves the quality of a service experience. By utilizing service design tools and processes, students will learn how to apply their skills in a real-world portfolio and position themselves as emerging service designers. As part of their studies, students will complete four core subjects: Service Design in Practice In this subject, students will explore the practice and principles of service design and investigate how human-centred design tools and approaches can define problems and improve the quality of a service. Design Strategy, Practice, and Principles In this subject, students will examine the strategies powering the successful delivery of a service experience. They will learn to apply tools, methods, and processes to help align design practices with an organisation’s strategy. Service Design Research In this subject, students will perform case study analysis, fieldwork, observation, and reflection to develop insights into how they can improve a service experience. Service Futures This subject will teach students how to synthesise design processes and produce an end-to-end service prototype.

Careers:

Graduates of the Online Graduate Certificate in Service Design will be prepared for a range of careers in the field of service design, including:

• Service Designer
• UX Designer
• Innovation Consultant
• Business Analyst
• Product Manager
• Marketing Manager
• Entrepreneur