Online Graduate Certificate in Digital Communication Strategy

Program Overview

RMIT University's Online Graduate Certificate in Digital Communication Strategy equips students with the skills to develop and execute effective digital communication strategies. Through core subjects and elective bundles, the program emphasizes storytelling, audience engagement, and content development. Graduates are prepared for careers in digital marketing, public relations, social media management, and related fields.

Program Outline

Degree Overview:

This Online Graduate Certificate in Digital Communication Strategy from RMIT University is designed to equip students with the knowledge and skills necessary to develop and implement effective digital communication strategies. The program emphasizes the importance of storytelling, audience engagement, and content development in the digital age. Graduates of this program will be well-prepared for careers in digital marketing, public relations, social media management, and other related fields.

Outline:

The program consists of four core subjects: Strategy and Storytelling in Digital Communication, Audience Engagement, Ethics, and Analytics, Developing and Managing Engaging Digital Content and two Future Skills elective bundles:

• Digital Marketing Strategy + Implementing Digital Marketing Campaigns or
• Developing AI Strategy + Customer Experience Strategy and Design.
Each subject is designed to provide students with a comprehensive understanding of a key aspect of digital communication strategy.

Assessment:

Assessment for the program is based on a variety of methods, including:

• Written assignments,
• Case studies,
• Presentations and
• Projects.
Students are assessed on their ability to apply their knowledge and skills to real-world scenarios and to demonstrate their understanding of the principles of digital communication strategy.

Teaching:

The program is delivered online, providing students with the flexibility to study at their own pace and on their own schedule. The program is taught by a team of industry experts and academics who are passionate about digital communication and who are committed to providing students with the skills and knowledge they need to succeed in the field.

Careers:

Graduates of the program will be well-prepared for careers in a variety of fields, including:

• Digital marketing,
• Public relations,
• Social media management,
• Content marketing, and
• Communications management.
The program also provides students with the skills and knowledge necessary to start their own businesses or to work as freelance digital communication consultants.