Communication Studies, BA

Program Overview

The Bachelor of Arts in Communication Studies equips students with a comprehensive understanding of communication theory, research, and practical application. The program offers a flexible curriculum with core courses, major courses in foundations, inquiry, and practice, and additional major courses. Graduates are prepared for careers in fields requiring effective communication skills, such as public relations, marketing, journalism, education, and non-profit organizations.

Program Outline

Degree Overview:

• The Bachelor of Arts in Communication Studies equips students with a deep understanding of communication rooted in theory, research methods, and practical application.
• The program seeks to prepare graduates for successful careers in fields that require effective communication skills, including public relations, marketing, journalism, education, and non-profit organizations.

Outline:

Core Courses (10 units)

• COMM 101C - Junior Seminar: Theorizing Communication (4 units)
• COMM 198 - Applied Activity in Communication (1-2 units)
• COMM 199C - Senior Seminar: Synthesis & Application (4 units)

Major Courses (32 units)

• Foundations Courses (8 units): Select eight units from a list of courses covering foundational topics such as interpersonal communication, performance studies, and organizational communication.
• Inquiry Courses (8 units): Select eight units from courses that focus on research and analysis in communication, including research methods, cultural criticism, and ethnographic inquiry.

Careers:

Graduates with a BA in Communication Studies are prepared for a wide range of careers in fields that require effective communication skills. Potential career paths include:

• Public relations specialist
• Marketing manager
• Journalist
• Teacher
• Non-profit administrator