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Students
Tuition Fee
Start Date
Not Available
Medium of studying
Not Available
Duration
Not Available
Program Facts
Program Details
Degree
Courses
Major
Music
Discipline
Arts
Minor
Music Management and Merchandising
Course Language
English
About Program

Program Overview


This online music business program provides a comprehensive foundation in the industry, covering essentials, marketing, law, career development, and revenue streams. Students can choose from a range of electives to specialize in areas such as announcing, social media, sound design, or event planning. The program prepares graduates for careers in various sectors of the music industry, including record labels, concert promotion, management, and videography.

Program Outline

Outline:


Required Courses:

  • BCST 1002: The Music Business: The Essentials
  • BCST 1003: The Music Business: Marketing & Entertainment Law
  • BCST 1005: The Music Business: Career Incubator
  • BCST 1006: The Music Business: Revenue Streams

Electives (Choose 3 credits):

  • BCST 1151: Radio and TV Announcing
  • BCST 1193: Social Media Storytelling
  • BCST 1256: Sound Design
  • BCST 3073: Building Your Digital Media Presence
  • BCST 3259: Podcasting
  • FMGT 1152: Accounting for the Manager
  • MKTG 1102: Essentials of Marketing
  • MKTG 1120: Event Planning
  • MKTG 1126: Live Entertainment Events and Festivals
  • OPMT 1187: Project Management Essentials

Teaching:

  • Delivery:
  • Online
  • Location:
  • Distance and online learning

Careers:

  • Record labels
  • Recording studios
  • Concert promotion
  • Radio
  • Management
  • Agents
  • Videographers
  • Charitable foundations
  • Touring
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