Digital Marketing Strategy, Associate Certificate, Part-time

Program Overview

---

This comprehensive digital marketing program provides a structured curriculum covering essential modules from fundamentals to advanced topics. Through hands-on assignments and expert instruction, students develop the skills and knowledge to excel in various digital marketing roles, including content marketing, SEO, social media marketing, and analytics. The program prepares graduates for successful careers in the rapidly evolving field of digital marketing.

Program Outline

Outline:

---

Program Structure:

The program is structured into modules, with each module covering a specific topic in digital marketing. The modules are:

---

Module 1: Digital Marketing Fundamentals

• This module introduces the basic concepts of digital marketing, including the different channels and tactics used to reach customers online.
• Students will learn about the importance of developing a digital marketing strategy and how to use data to measure the effectiveness of their campaigns.

---

Module 2: Content Marketing

• This module covers the different types of content that can be used to attract and engage customers online.
• Students will learn how to create and distribute content that is relevant to their target audience and how to use social media to promote their content.

---

Module 3: Search Engine Optimization (SEO)

• This module covers the techniques used to improve the visibility of a website in search engine results pages (SERPs).
• Students will learn how to optimize their website for keywords, build backlinks, and use other SEO techniques to improve their search ranking.

---

Module 4: Social Media Marketing

• This module covers the different social media platforms and how to use them to reach and engage customers.
• Students will learn how to create and manage social media accounts, develop social media content, and use social media advertising to promote their business.

---

Module 5: Email Marketing

• This module covers the different types of email marketing campaigns and how to create and implement them.
• Students will learn how to build an email list, create email content, and use email marketing automation to nurture leads and drive sales.

---

Module 6: Paid Advertising

• This module covers the different types of paid advertising campaigns and how to create and implement them.
• Students will learn how to use Google AdWords, Facebook Ads, and other paid advertising platforms to reach their target audience.

---

Module 7: Digital Marketing Analytics

• This module covers the different metrics used to measure the effectiveness of digital marketing campaigns.
• Students will learn how to use Google Analytics and other analytics tools to track their website traffic, measure their conversion rates, and identify areas for improvement.

---

Assessment:

Students will be assessed on their knowledge and skills through a variety of methods, including:

• Assignments
• Quizzes
• Exams
• Projects

---

Teaching:

The program is taught by a team of experienced digital marketing professionals who are passionate about sharing their knowledge and skills with students. The faculty is committed to providing students with a supportive and engaging learning environment.

---

Careers:

Graduates of the program will be prepared for a variety of careers in digital marketing, including:

• Digital Marketing Manager
• Content Marketing Specialist
• SEO Specialist
• Social Media Marketing Specialist
• Email Marketing Specialist
• Paid Advertising Specialist
• Digital Marketing Analyst