Marketing Management – Entrepreneurship, Associate Certificate, Part-time
| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-01-01 | - |
| 2025-04-01 | - |
Program Overview
This 8-course associate certificate program combines business and entrepreneurial skills to prepare students to launch or manage small businesses, enhance their marketing abilities, or pursue self-employment. It focuses on developing innovative thinking, business development, and marketing expertise, with electives allowing students to tailor their studies to their specific interests. Graduates are equipped for careers in entrepreneurship, marketing, sales, and business management.
Program Outline
Degree Overview:
Overview:
This unique program combines business skills and entrepreneurial knowledge to prepare students to run an existing small business, launch a new idea, or enhance their marketing-related position in an established company.
Objectives:
- Develop entrepreneurial skills for business innovation
- Enhance innovative thinking, business development, and marketing skills
- Prepare students for the frontier of the new economy-entrepreneurship and self-employment
Program Description:
- 8-course associate certificate program
- Focus on specialized entrepreneurial skills for business innovation
- Designed for students with or without prior experience looking to enhance their entrepreneurial endeavors
Outline:
Required Courses:
- Essentials of Marketing
- Professional Sales Skills
- Small Business Development
- Small Business Management
- Advanced Sales & Business Development
- Business Plan Development
Electives (choose 9.0 credits):
- Entrepreneurial Management
- Introduction to Business and Technical Communication (With Language Development Component)
- Accounting 1
- Customer Relations
- Digital Marketing
- Social Media Essentials
- Financing For a New or Growing Business
- Personal Finance Fundamentals
- Project Management in Marketing
- Content Planning
- Search Engine Marketing: SEO and Paid Search
- YouTube Marketing
- Fundamentals of Marketing Research
- Consumer Behaviour
Careers:
Potential Career Paths:
- Small business owner
- Entrepreneur
- Marketing manager
- Sales representative
- Business development manager
Opportunities and Outcomes:
- Prepare for the frontier of the new economy-entrepreneurship and self-employment
- Enhance existing marketing-related positions in established companies
- Develop a broad base of skills every entrepreneur needs to manage the many aspects of business
BCIT - British Columbia Institute of Technology
Overview:
BCIT is a public post-secondary institution in British Columbia, Canada, offering practical, flexible, and applied education. It distinguishes itself from traditional colleges and universities by focusing on hands-on learning with instructors who have direct experience in their fields.
Services Offered:
BCIT provides a wide range of services to its students, including:
Academic & Learning Services:
Academic advising, tutoring, writing support, and library resources.Campus Amenities:
Cafeterias, fitness facilities, student lounges, and other amenities.Financial Aid & Awards:
Scholarships, bursaries, and other financial assistance programs.Health & Wellness:
Counseling, health services, and wellness programs.Safety & Security:
Campus security services and safety protocols.Student Life & Housing:
Student clubs, events, and housing options.Technology:
Access to computer labs, software, and online learning platforms.Workplace & Career Opportunities:
Career counseling, job placement services, and internship opportunities.Indigenous Initiatives:
Support services and programs for Indigenous students.International Students:
Support services and programs for international students.Student Association:
Student-run organization representing student interests.Student Life and Campus Experience:
BCIT offers a vibrant campus life with opportunities for students to engage in various activities, including:
Clubs and Organizations:
Joining clubs and organizations related to their interests.Events:
Attending campus events, workshops, and social gatherings.Volunteering:
Contributing to the community through volunteer opportunities.Mentorship:
Connecting with mentors and peers for guidance and support.Key Reasons to Study There:
Practical, Hands-on Learning:
Focus on applied learning with industry-relevant skills.Experienced Instructors:
Instructors with direct experience in their fields.Flexible Learning Options:
Full-time, part-time, and online programs.Strong Industry Connections:
Close ties with industry partners for internships and job opportunities.Career-Focused Programs:
Programs designed to prepare students for specific careers.Vibrant Campus Community:
Opportunities for student engagement and social interaction.Academic Programs:
BCIT offers a wide range of academic programs across various disciplines, including:
Applied & Natural Sciences:
Business, media, computing, and IT.Engineering:
Various engineering disciplines.Health Sciences:
Healthcare and medical programs.Trades & Apprenticeships:
Skilled trades and apprenticeship programs.Flexible Learning:
Online and part-time programs.Microcredentials:
Short-term, specialized programs for skill development.Other:
BCIT is committed to sustainability and social responsibility, with initiatives focused on environmental protection and community engagement. The institution also acknowledges the unceded traditional territories of the Coast Salish Nations.
Applicants to the BCIT School of Business + Media are required to have completed two years of full-time study in high school or post-secondary program in English in an English speaking country. If you do not have English 12 and have not studied in an English-speaking country, you will need to demonstrate your skills in reading, writing, speaking, and listening. For information on English equivalencies, testing and upgrading options, visit English Requirements and How to Meet Them Equivalencies Assessment Testing Upgrading
