Program Overview

Marketing and Digital Communications

Program Overview

The Marketing and Digital Communications degree at EUC equips students with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy. The program aims to nurture creative, ethical, and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media, and social media strategies to succeed in the fast-paced and dynamic marketing industry.

Program Details

• Languages: English
• Duration: 4 years
• Mode of Study: On Campus
• ECTS: 240

Program Structure

• General Education Requirements: 30 ECTS
  • English and Communication: 18 ECTS
    • COM215: Public Speaking and Human Communication (6 ECTS)
    • ENB220: Writing for Business Studies* (6 ECTS)
    • ENB230: Business Communication in English (6 ECTS)
  • Humanities & Social Sciences: 12 ECTS
    • N/A: Psychology, Sociology Languages** (12 ECTS)
• Business Core Requirements: 102 ECTS
  • BUS100: Introduction to Business (6 ECTS)
  • BUS210: Numerical Methods and Applications in Business (6 ECTS)
  • BUS220: Innovation and Entrepreneurship (6 ECTS)
  • BUS230: Computer Applications for Business (6 ECTS)
  • BUS400: Strategic Management (6 ECTS)
  • BUS405: Undergraduate Thesis (12 ECTS)
  • MAR100: Introduction to Marketing (6 ECTS)
  • MGT100: Principles of Management (6 ECTS)
  • MGT150: Organizational Behavior (6 ECTS)
  • AEF110: Introduction to Financial Accounting (6 ECTS)
  • AEF125: Introduction to Managerial Accounting (6 ECTS)
  • AEF100: Principles of Microeconomics (6 ECTS)
  • AEF115: Principles of Macroeconomics (6 ECTS)
  • AEF135: Essentials of Financial Analysis (6 ECTS)
  • AEF320: Corporate and Business Law I (6 ECTS)
  • AEF105: Business Statistics (6 ECTS)
• Major Requirements: 78 ECTS
  • MAR110: Social Media & Marketing Communications (6 ECTS)
  • MAR130: Advertising and Sales Promotion (6 ECTS)
  • MAR200: Marketing Research (6 ECTS)
  • MAR220: Emerging Issues in International Marketing (6 ECTS)
  • MAR230: Consumer Behaviour (6 ECTS)
  • MAR225: Professional Selling (6 ECTS)
  • MAR330: Direct Marketing (6 ECTS)
  • MAR335: Digital Marketing (6 ECTS)
  • MAR360: Public Relations Management and Practice (6 ECTS)
  • MAR450: Integrated Marketing Communications Strategy (6 ECTS)
  • MAR410: Digital Communications Strategy (6 ECTS)
  • MAR415: Customer Engagement (6 ECTS)
  • MAR420: Simulation in Digital Marketing (6 ECTS)
• Major Electives: 12 ECTS
  • Students must choose 2 Electives from the below:
    • MAR350: The Art of Persuasion (6 ECTS)
    • MAR355: Brand Management (6 ECTS)
    • MAR430: Internship in Marketing Communications (6 ECTS)
    • MAR435: Contemporary Advertising Practice (6 ECTS)
    • MAR440: Marketing of Services (6 ECTS)
• Free Electives: 18 ECTS

Career Opportunities

Our graduates work in:

• Advertising
• Digital Marketing
• Media Planning
• Social Media Communication
• Public Relations

Erasmus+ Exchange

Marketing and Digital Communications students participate in the Erasmus+ exchange program where they study for one or two semesters in a partner university in one of the member states of the European Union. The EUC Erasmus Office coordinates and supports participants throughout the process. Funding is provided by the Cyprus Erasmus National Agency and supports travelling and living expenses. EU and Non-EU nationals are eligible to participate in the Erasmus+ student exchange program.

PEAK

The Business students are introduced from an early stage into the world of start-ups and spin-offs at the Annual Entrepreneurship Boot camp organized by EUC-PEAK (Performance Enterprise Accelerator and Knowledge Innovation Center). EUC-PEAK targets to become a hub for research and aims to support and accelerate efforts of Entrepreneurship, Business Innovation and Knowledge Transfer.