Marketing and Digital Communications

Program Overview

Marketing and Digital Communications

Program Summary

• Languages: English
• Duration: 4 years
• Mode of Study: Online
• ECTS: 240

Program Description

The Marketing and Digital Communications degree at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy. Our degree aims to nurture creative, ethical, and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media, and social media strategies to succeed in the fast-paced and dynamic marketing industry.

Career Opportunities

Our graduates work in:

• Advertising
• Digital Marketing
• Media Planning
• Social Media Communication
• Public Relations

Admission Process

Our dedicated Admissions Team will guide you every step of the way by answering all of your questions, helping you choose a program of study, and starting your EUC experience with a virtual or actual campus tour.

Scholarships and Financial Aid

Our Scholarship and Financial Aid program aims to provide prospective and enrolled students with information and resources to financially support your educational goals. This takes the form of academic scholarships, athletics scholarships, and family
eed-based financial aid.

Student Housing

Our student accommodation units are located only minutes from campus and are designed to offer students high-quality living spaces in elegant studios and one-bedroom flats supported by great social spaces, in-house gym, laundry rooms, and 24–hour security service.

Program Structure

Degree Requirements

General Education Requirements

• English and Communication: 18 ECTS
  • COD215: Public Speaking and Human Communication (6 ECTS)
  • EBD220: Writing for Business Studies* (6 ECTS)
  • EBD230: Business Communication in English (6 ECTS)
• Humanities and Social Sciences: 12 ECTS
  • N/A: Psychology, Sociology Languages** (12 ECTS)

Business Core Requirements

• BUD100: Introduction to Business (6 ECTS)
• BUD210: Numerical Methods and Applications in Business (6 ECTS)
• BUD220: Innovation and Entrepreneurship (6 ECTS)
• BUD230: Computer Applications for Business (6 ECTS)
• BUD400: Strategic Management (6 ECTS)
• BUD405: Undergraduate Thesis (12 ECTS)
• MRD100: Introduction to Marketing (6 ECTS)
• MGD100: Principles of Management (6 ECTS)
• MGD150: Organizational Behavior (6 ECTS)
• AED110: Introduction to Financial Accounting (6 ECTS)
• AED125: Introduction to Managerial Accounting (6 ECTS)
• AED100: Principles of Microeconomics (6 ECTS)
• AED115: Principles of Macroeconomics (6 ECTS)
• AED135: Essentials of Financial Analysis (6 ECTS)
• AED320: Corporate and Business Law I (6 ECTS)
• AED105: Business Statistics (6 ECTS)

Major Requirements

• MRD110: Social Media & Marketing Communications (6 ECTS)
• MRD130: Advertising and Sales Promotion (6 ECTS)
• MRD200: Marketing Research (6 ECTS)
• MRD220: Emerging Issues in International Marketing (6 ECTS)
• MRD230: Consumer Behaviour (6 ECTS)
• MRD225: Professional Selling (6 ECTS)
• MRD330: Direct Marketing (6 ECTS)
• MRD335: Digital Marketing (6 ECTS)
• MRD360: Public Relations Management and Practice (6 ECTS)
• MRD450: Integrated Marketing Communications Strategy (6 ECTS)
• MRD410: Digital Communications Strategy (6 ECTS)
• MRD415: Customer Engagement (6 ECTS)
• MRD420: Simulation in Digital Marketing (6 ECTS)

Major Electives

• Students must choose two (2) electives from the below:
  • MRD350: The Art of Persuasion (6 ECTS)
  • MRD355: Brand Management (6 ECTS)
  • MRD435: Contemporary Advertising Practice (6 ECTS)
  • MRD440: Marketing of Services (6 ECTS)

Free Electives

• 18 ECTS

*Students take the English Placement Test of the University and based on their results they take the EBD220 course. Students who do not meet the level of English of EBD220 can alternatively register in lower level English courses, which will enable them to achieve the expected English level.

**Students will have a choice of Greek, German, French, Spanish, Russian. If a Language Elective is chosen, then the Students must complete both language levels.

Program Outline

Degree Overview:

The Marketing and Digital Communications degree at European University Cyprus (EUC) equips students with the technical and soft skills necessary to help organizations compete for attention in an integrated and digitalized global economy. The program aims to nurture creative, ethical, and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media, and social media strategies to succeed in the fast-paced and dynamic marketing industry.

Outline:

General Education Requirements (30 ECTS)

• English and Communication (18 ECTS)
• Humanities and Social Sciences (12 ECTS)

Business Core Requirements (102 ECTS)

• Introduction to Business
• Numerical Methods and Applications in Business
• Innovation and Entrepreneurship
• Computer Applications for Business
• Strategic Management
• Undergraduate Thesis
• Introduction to Marketing
• Principles of Management
• Organizational Behavior
• Introduction to Financial Accounting
• Introduction to Managerial Accounting
• Principles of Microeconomics
• Principles of Macroeconomics
• Essentials of Financial Analysis
• Corporate and Business Law I
• Business Statistics

Major Requirements (78 ECTS)

• Social Media & Marketing Communications
• Advertising and Sales Promotion
• Marketing Research
• Emerging Issues in International Marketing
• Consumer Behaviour
• Professional Selling
• Direct Marketing
• Digital Marketing
• Public Relations Management and Practice
• Integrated Marketing Communications Strategy
• Digital Communications Strategy
• Customer Engagement
• Simulation in Digital Marketing

Major Electives (12 ECTS)

• Students choose two (2) electives from the following:
• The Art of Persuasion
• Brand Management
• Contemporary Advertising Practice
• Marketing of Services

Careers:

Graduates of the Marketing and Digital Communications program at EUC may pursue careers in the following fields:

• Advertising
• Digital Marketing
• Media Planning
• Social Media Communication
• Public Relations