| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-02-01 | - |
| 2025-09-01 | - |
Program Overview
The Master's in Communication Science at the University of Twente is a one-year, full-time program that provides students with a solid foundation in communication theory and research, as well as the skills and knowledge necessary to conduct effective communication campaigns. The program offers a variety of specializations, including public relations, advertising, marketing, and journalism, and prepares students for a wide range of careers in the field of communication. Graduates of the program are highly sought after by employers and have a median starting salary of €35,000.
Program Outline
Degree Overview:
- Degree: Master's degree in Communication Science
- Certification: MSc
- CROHO code: 60713
- Faculty: Behavioural Management and Social Sciences
- Duration: 1 year
- Full-time/part-time: Full-time (no part-time programs possible)
- Language: English-taught
- Starting date:
- 1 September 2024
- 1 February 2025
- Accreditation: NVAO
Objectives:
The Master's in Communication Science aims to:
- Provide students with a solid foundation in communication theory and research
- Equip students with the skills and knowledge necessary to conduct effective communication campaigns
- Prepare students for a variety of careers in communication, including public relations, advertising, marketing, and journalism
Program Description:
The Master's in Communication Science is a one-year, full-time program that is divided into four semesters. The first semester provides students with a foundation in communication theory and research. The second semester focuses on the development and execution of communication campaigns. The third semester allows students to specialize in a specific area of communication, such as public relations, advertising, marketing, or journalism. The fourth semester is dedicated to the completion of a master's thesis.
Outline:
Course Schedule:
The course schedule for the Master's in Communication Science is as follows:
- Semester 1:
- Communication Theory
- Research Methods
- Media and Society
- Communication Ethics
- Semester 2:
- Campaign Planning
- Campaign Execution
- Crisis Communication
- Public Relations
- Semester 3:
- Students choose one of the following specializations:
- Public Relations
- Advertising
- Marketing
- Journalism
- Semester 4:
- Master's Thesis
Assessment:
- Assessment Methods:
- Exams
- Papers
- Presentations
- Projects
- Case studies
- Assessment Criteria:
- Knowledge of communication theory and research
- Ability to develop and execute effective communication campaigns
- Critical thinking skills
- Writing and presentation skills
- Research skills
Teaching:
- Teaching Methods:
- Lectures
- Seminars
- Workshops
- Case studies
- Group projects
- Faculty:
- The faculty of the Master's in Communication Science is composed of experienced scholars and practitioners who are dedicated to teaching and research in the field of communication.
- Unique Approaches:
- The Master's in Communication Science offers a variety of unique approaches to teaching and learning, including:
- A strong focus on experiential learning
- opportunities for students to work on real-world communication campaigns
- a personalized learning environment that allows students to tailor their coursework to their interests and career goals
Careers:
- Potential Career Paths:
- Public relations manager
- Advertising account executive
- Marketing manager
- Journalist
- Social media manager
- Communication consultant
- Opportunities:
- The Master's in Communication Science provides a wide range of opportunities for students to gain experience in the field of communication, including:
- Internships with leading communication organizations
- Research opportunities with faculty members
- Participation in student clubs and organizations
- Attendance at professional conferences
- Outcomes:
- Graduates of the Master's in Communication Science are highly sought after by employers in a variety of industries, including public relations, advertising, marketing, journalism, and social media.
- The median starting salary for graduates of the Master's in Communication Science is €35,000.
