Program Overview

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Bachelor of Arts in Business Administration

The undergraduate Business Administration program provides an integrated business education, focusing on equipping students with a solid foundation in functional areas of a modern commercial enterprise crucial for the challenges and responsibilities of today’s business world.

Program Composition

The Bachelor of Arts in Business Administration (BA in BA) Program consists of 123 units, containing 45 units of General Education (GE) and three major parts: 42 units of General Business Administration (GBA), 21 units of Concentrations, and 15 units of Elective courses.

General Education Courses

The General Education courses are an essential part of higher education. They provide a broad foundation of general knowledge for the more specialized upper division courses and prepare students for contemporary life and communication. These courses may be required or elective. They offer fundamentals of a higher education and develop skills and prerequisites for advanced studies. The following are main fields of general education: Critical Thinking, English Composition and Communications; Humanities (including American and English literature and foreign languages); Mathematics, Statistics, and Computer Sciences; Natural, Political, and Social Sciences (including biology, physics, economics, and history); Psychology and Introductions to Business and Law.

GE part of each undergraduate degree program includes 45 units of courses. The GE course compositions vary reflecting specific needs of each program. However, the core GE courses and the main part of GE learning outcomes are the same.

Course Content

General Education Courses

• Natural Science (SCI 10, SCI 31) - 6 units
• Social Sciences (ECON 10 or 286, HIST 10 or 15, HIST –, POLSCI 10, SOCSCI 10) - 12 units
• Humanities (HUM 10, HUM –, PSYCH 10) - 6 units
• English (ENG 75, ENG 82, ENG 77 or 86 or 90s, or 169, or 280) - 12 units
• Mathematics (MATH 10, MATH –) - 6 units
• Computer Science (CS 10) - 3 units
• Total Required for General Education - 45 Units

General Business Administration Courses

All undergraduate business students need to complete at least the 42-unit GBA requirements. This program enables students to gain a comprehensive business background in the principal areas of business. The program is concluded with the course of Business Policies (BA 290), which is usually taken in the student’s final term. Knowledge gained in the program is combined to provide a crucial and analytical understanding of business operations.

• BA 10 - Business Foundations - 3 units
• BA 19 - Business Ethics - 3 units
• ECON 20A - Principles of Economics I - 3 units
• ECON 20B - Principles of Economics II - 3 units
• BA 42 - Financial Accounting - 3 units
• BA 110 - Management Principles - 3 units
• BA 115 - Statistics - 3 units
• BA 130 - Introduction to International Business - 3 units
• BA 140 - Fundamentals of Finance - 3 units
• BA 146 - Applications Software - 3 units
• BA 150 - Marketing - 3 units
• BA 215 - Production Management - 3 units
• BA 240 - Managerial Accounting - 3 units
• BA 250 - Entrepreneurial Management - 3 units
• Upon completion of GBA and at least 3 concentration courses, students take:
• BA 290 - Strategic Business Management - 3 units
• Total Required for General Business Administration - 42 Units

Areas of Concentration

Students are required to select a concentration area for advanced study. The following concentrations are currently available: International Business; Marketing; Entrepreneurship; Management Information Systems. Students may develop an individualized concentration using existing courses with the Provost’s approval. Each concentration requires 21 units of developed or advanced level business/economics/computer science/psychology courses.

A. International Business. Choose at least 15 units (5 courses) from:

• BA 125 - World Resources - 3 units
• BA 171 - Business and Society - 3 units
• ECON 220 - International Economics - 3 units
• BA 230 - Studies in International Business - 3 units
• BA 231 - Cultural Dimensions of Management - 3 units
• BA 234 - Principles of Import and Export Management - 3 units
• BA 259 - International Marketing - 3 units
• BA 264 - E-commerce - 3 units
• BA 289 - International Business Strategy - 3 units
• And two courses from other concentration - 6 units
• Total Required for International Business Concentration - 21 Units

B. Marketing. Choose at least 15 units (5 courses) from:

• PSYCH 170 - Psychology of Human Relations - 3 units
• ENG 193 - Business Communications - 3 units
• BA 231 - Cultural Dimensions of Management - 3 units
• BA 256 - Sales Management - 3 units
• BA 257 - Consumer Behaviour - 3 units
• BA 258 - Advertising - 3 units
• BA 259 - International Marketing - 3 units
• BA 263 - Digital Marketing - 3 units
• BA 264 - E-commerce - 3 units
• And two additional courses from other concentration - 6 units
• Total Required for Marketing Concentration - 21 Units

C. Entrepreneurship. Choose at least 15 units (5 courses) from:

• BA 135 - Legal Foundations of Business - 3 units
• BA 146 - Application Software - 3 units
• BA 170 - Human Relations in Business - 3 units
• BA 175 - Organizational Behavior - 3 units
• BA 217 - Personnel Management - 3 units
• BA 219 - Small Business Management - 3 units
• BA 236 - People Problems in Small Business - 3 units
• BA 245 - Real Estate Practices - 3 units
• BA 257 - Consumer Behavior - 3 units
• And two additional courses from other concentration - 6 units
• Total Required for Entrepreneurship Concentration - 21 Units

D. Management Information Systems. Choose at least 12 units (4 courses) from:

• BA 160 - Information Systems Concept and Applications - 3 units
• CS 170 - The Internet - 3 units
• CS 237 - Database - 3 units
• BA 262 - Systems Analysis and Design - 3 units
• BA 263 - Digital Marketing - 3 units
• CS 264 - E-commerce - 3 units
• And three additional courses from other concentration - 9 units
• Total Required for Management Information Systems Concentration - 21 Units

Electives

At least 15 units of elective courses must be chosen from the university catalog.

• Total Electives - 15 Units

Program Chart

GENERAL EDUCATION (45 units)

• Basic Subjects (15 units)
  • MATH 10
  • SCI 10
  • PSYCH 10
  • CS 10
  • ENG 75
• Sciences, English, and Humanities (30 units)
  • SCI 31
  • HIST 10 or HIST 15
  • HUM 10
  • ECON 10 or ECON 280
  • ENG 86
  • ENG 82
  • ENG 77, 90s, 169, or 280

GENERAL BUSINESS ADMINISTRATION (GBA), CONCENTRATION, AND ELECTIVE COURSES (78 units)

• GBA Courses (42 units)
  • BA 10
  • BA 19
  • BA 42
  • ECON 20A
  • ECON 20B
  • BA 110
  • BA 115
  • BA 130
  • BA 140
  • BA 150
  • BA 215
  • BA 240
  • BA 250
  • BA 290
• Concentration (21 units)
  • BA 130
  • BA 140
  • BA 150
  • BA 215
  • BA 240
  • BA 250
  • BA 290
• Electives (15 units)

Academic Progress Requirements

Students enrolled in the Bachelor of Arts degree program are expected to maintain their grades corresponding to the policy of satisfactory progress and the following chart. The chart specifies the criteria for achieving satisfactory academic progress for full-time students (no transfers) in the BA in BA degree program based on the allowable maximum number of semester credit hours attempted (part-time students are evaluated proportionally to the taken part of a program; students who changed their program will be evaluated on all courses taken).

Program | Maximum Units Attempted | Evaluation Point | Minimum Credit Units Earned | Minimum Cumulative GPA ---------|-------------------------|---------------------|-------------------------------|------------------------------- BA in BA Degree | 48 | End of 1st Academic Year | 21 (18 GE/GBA) | 2.0 72 | End of 3rd Semester | 30 | 2.0 96 | End of 2nd Academic Year | 42 (36 GE/GBA) | 2.0 144 | End of 3rd Academic Year | 63 | 2.0 184 | End of 4th Academic Year | 84 | 2.0 184 | End of 5th Academic Year | 105 | 2.0 184 | 100% of MTDC (6 years) | 123 | 2.0

Graduation Requirements

To graduate the BA in Business Administration Degree, all students must have a Grade Point Average (GPA) of 2.0 (C) or better by the end of the program and complete at least 45 units of General Education courses, 42 units of General Business Administration courses, 21 units of concentration courses, and 15 units of elective courses. The program may include an optional minor of 18 units (page 40). A maximum of 92 credit units can be transferred from other institutions; and at least 18 credits taken at Lincoln University must be for business administration courses.

Degree Completion

A time limitation for receiving the BA in Business Administration degree at Lincoln University is established to ensure that the degree current knowledge in the field of study. Academic credit received twelve (12) years or more before the program completion will be deemed “no longer applicable”. Petition for exception to the policy may be directed to the Provost for consideration and determination.

Suggested Course Sequencing

YEAR ONE

• Fall
  • BA 10 - Business Foundations - 3 units
  • CS 10 - Introduction to Computer Science - 3 units
  • MATH 10 - College Mathematics - 3 units
  • – – - General Education Courses - 6 units
  • Fall Total - 15 Units
• Spring
  • BA 42 - Financial Accounting - 3 units
  • ECON 20A - Principles of Economics I - 3 units
  • – – - General Education Courses - 6 units
  • Spring Total - 12 Units
• Summer
  • – – - General Education Courses - 6 units
  • Summer Total - 6 Units
• First Year Total - 33 Units

YEAR TWO

• Fall
  • BA 110 - Management Principles - 3 units
  • ECON 20B - Principles of Economics II - 3 units
  • – – - General Education Courses - 6 units
  • Fall Total - 12 Units
• Spring
  • BA 19 - Business Ethics - 3 units
  • BA 115 - Statistics - 3 units
  • BA 130 - Introduction to International Business - 3 units
  • – – - General Education Courses - 6 units
  • Spring Total - 15 Units
• Summer
  • – – - General Education Courses - 6 units
  • Summer Total - 6 Units
• Second Year Total - 33 Units

YEAR THREE

• Fall
  • BA 140 - Fundamentals of Finance - 3 units
  • BA 150 - Marketing - 3 units
  • BA 215 - Production Management - 3 units
  • – – - General Education Courses - 3 units
  • Fall Total - 12 Units
• Spring
  • BA 240 - Managerial Accounting - 3 units
  • BA – - Concentration Courses - 6 units
  • – – - Elective Course - 3 units
  • Spring Total - 12 Units
• Summer
  • BA – - Concentration Courses - 6 units
  • Summer Total - 6 Units
• Third Year Total - 30 Units

YEAR FOUR

• Fall
  • BA 250 - Entrepreneurial Management - 3 units
  • BA – - Concentration Courses - 9 units
  • Fall Total - 12 Units
• Spring
  • BA 290 - Strategic Business Management - 3 units
  • – – - Elective Courses - 12 units
  • Spring Total - 15 Units
• Fourth Year Total - 27 Units

Minor Options

Students in the Bachelor of Arts in Business Administration degree program may choose a minor area of emphasis in addition to their major. Established minor is available in Information Technology. Students may also develop an individual minor area using the existing courses with the approval of the Dean, Program Director, or Provost. A maximum of 9 credit units can be transferred to a Lincoln University minor.

INFORMATION TECHNOLOGY MINOR (18 Units)

A minor in Information Technology includes 18 units of prescribed work in the following areas: computer science core areas and advanced computer topics. Specific requirements in each area are detailed below:

Core Areas – Part 1 (all of the following):

• CS 50 - Introduction to Programming - 3 units
• CS 90 - Studies in Programming Languages - 3 units
• CS 140 - Data Structures - 3 units
• BA 160 - Information Systems Concept and Business Applications - 3 units Advanced Topics – Part 2(6 units from the following):
• CS 175 - Topics in Artificial Intelligence - 3 units
• CS 220 - Software Engineering - 3 units
• CS 237 - Database - 3 units
• BA 262 - Systems Analysis and Design - 3 units Total Required for Information Technology Minor - 18 Units

BA and MBA Combination Option

The BA in Business Administration / MBA program option is designed to apply for a course of study leading to a BA in Business Administration and MBA degrees in a shorter time frame than pursuing each degree independently. Students accepted into this joint enrollment option may be able to complete both degrees as quickly as five and a half years, instead of six and a half years common for the sequential programs study. Students pay the undergraduate rate per unit for undergraduate courses and the graduate rate for the graduate courses.

The BA in Business Administration / MBA option is based on Lincoln University’s existing curriculum for its accredited undergraduate and graduate degrees. Transfer credits can be granted toward earning LU undergraduate degree. It will determine the length of enrollment required for a student to successfully complete both degrees.

BA/MBA joint option Admission Requirements

Applicants for this joint option must meet all existing undergraduate degree program requirements related to GPA standards and TOEFL scores, including transcripts covering all completed college-level academic coursework. Admitted students must maintain a GPA sufficient to meet the admission requirements for Lincoln University’s MBA program to be able to continue with the second degree.

Joint Curriculum Structure

Students who completed all core undergraduate business requirements, but BA 290, may choose to take some graduate courses (subject of proper prerequisites and approval by the course instructor and Provost) as electives. Also some common requirements courses are acceptable for both programs. These courses will be applied to the MBA degree. Below is an example of a program content.

1. General Education Courses - 45 Units
2. BA Lower Division Courses - 15 Units
3. BA in BA Core Courses - 21 Units
4. BA in BA Concentration - 21 Units
5. *Electives BA/MBA Core and Concentration (BA 301, BA 304, BA306, BA 320, an MBA concentration course) - 15 Units
6. *BA / MBA Common Requirements (BA 240/340, BA 250/330 or BA 241/BA 360) - 6 Units BA in BA degree awarded at - 123 Units
7. *MBA Concentration - 6 Units
8. *MBA Core (BA 307, BA 390) - 6 Units
9. *MBA Project/Internship/Exam - 3 Units MBA Degree awarded at - 36 graduate units

Courses with asterisks (*) are not transferable from other institutions, and can be taken after at least 90 credits of lower division courses have been completed.

Period of Attendance and Estimated Schedule of Charges

Students must successfully complete 123 units of required coursework to complete the BA in Business Administration degree program. The estimated time for degree completion (ETDC) for BA in BA program is 5 (five) years. The estimated tuition and fees for completion of BA in BA degree program is listed below:

Tuition & Fees | Charges -------------------|------------- Tuition* | $5,700 Registration Fees | $250 Total Charges Each Term* | $5,950 Estimated Total Charges for Entire Educational Program | $60,875

• NOTE: For a full-time undergraduate student taking 12 units per semester. The tuition and fees posted above are estimates based on current approved amount and are subject to change. Thus, the final amount may differ from the amounts shown above.