Program Overview

International Marketing

Overview

Through this course, the student will come to understand the global business environment from both national and global perspectives. Topics include an overview of international business patterns and social systems and their effect on business. Different government systems, market structures, and economic and legal systems will be examined along with the institutions that provide an international oversight. Culture and ethics, and their effect on business, will be discussed as well as various trade theories and currency exchanges that facilitate global trade. This will provide a framework for the creation of international business strategies necessary for success in the global marketplace.

Admission Requirements

You may enroll in a Continuing Education course at Canadore College if you are 19 years of age or older or if you have earned an Ontario Secondary School Diploma/Ontario Secondary School Graduation Diploma or equivalent.

Registration

We recommend that you use a computer to complete the online registration process as you may encounter an error if using a device such as a phone or tablet. If you have already encountered an error when registering, please contact us.

What You Need

Most college-level courses require textbooks; textbooks are not included in the course fees. It is the student's responsibility to purchase any required textbooks.

Learning Outcomes

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.

Further Your Education

Client and Customer Relations – College Certificate

• Program Information
  • Overview
  • Admission Requirements
  • Registration
  • What You Need
  • Learning Outcomes
  • Further Your Education
• Experiential Learning
• Alumni
• Testimonials

Program Details

• Code: MKT311
• Type: Part-Time
• Intake:
• Campus: Online
• Duration: 14 weeks – Course