Master of Arts in Communication and Public Relations
Program Overview
Saint Peter's University's Master of Arts in Communication and Public Relations equips students with expertise in media utilization, strategic communication, brand development, and crisis response. Delivered in a flexible hybrid format, the program emphasizes the use of social media and prepares graduates for careers in public relations, advertising, and advocacy.
Program Outline
Degree Overview:
The Master of Arts in Communication and Public Relations from Saint Peter's University is designed for individuals seeking a career in public relations, advertising, public relations management, or advocacy within corporate or nonprofit organizations. The program emphasizes the use of media for promotion and marketing, strategic communication planning and analysis, brand development and practice, press release writing, and crisis response. It also focuses on the effective use of social media platforms for reaching clients and business partners.
Objectives:
- Develop expertise in utilizing media for promotion and marketing.
- Master strategic communication planning and analysis.
- Gain proficiency in brand development and practice.
- Enhance skills in press release writing.
- Acquire knowledge and skills in identifying and effectively responding to crisis situations.
- Understand how social media platforms are used to reach clients and potential business partners.
- Help clients communicate effectively with the public.
Outline:
The 33-credit program is offered as a hybrid of synchronous and asynchronous online classes, providing flexibility for students. Classes meet once a week from 6:00 p.m. to 9:25 p.m., allowing students to balance their studies with other commitments.
Courses:
The program's curriculum includes a variety of courses, including:
- Principles of Public Relations
- Strategic Communication Planning
- Brand Management
- Crisis Communication
- Public Relations Writing
- Social Media for Public Relations
Teaching:
The program is taught by highly trained faculty with expertise in public relations, communication, and marketing. The university utilizes a variety of teaching methods, including lectures, discussions, case studies, and simulations.
Careers:
Graduates of the program are prepared for careers in public relations, advertising, public relations management, and advocacy. They may find employment in corporate communications departments, public relations agencies, nonprofit organizations, and government agencies. The program's emphasis on social media and strategic communication prepares graduates for the evolving communication landscape.
Saint Peter's University: A Summary
Overview:
Saint Peter's University is a Jesuit Catholic institution located in Jersey City, New Jersey. It offers a range of undergraduate and graduate programs, emphasizing experiential learning and a strong Jesuit identity. The university is known for its commitment to social mobility and its dedication to educating the whole person.
Services Offered:
Academic Programs:
Undergraduate, graduate, online, and accelerated programs across various disciplines.Admissions & Aid:
Services for first-year, adult, transfer, international, and military students, including financial aid options.Student Life:
Campus life, campus ministry, clubs and activities, and opportunities for community service.Career Services:
Career engagement, success stories, alumni network, and job placement support.Other Services:
Athletics, campus map, directory, university store, event hosting, human resources, IT support, and maintenance requests.Student Life and Campus Experience:
Saint Peter's University provides a vibrant campus experience with a focus on community and engagement. Students have access to a variety of clubs and activities, opportunities for community service, and a strong campus ministry program. The university also offers a range of resources to support student success, including career services, academic advising, and student support services.
Key Reasons to Study There:
Jesuit Identity:
The university's Jesuit identity emphasizes a commitment to social justice, ethical leadership, and the development of the whole person.Experiential Learning:
Students have opportunities to engage in field experiences, practicums, internships, research, study abroad, and community engagement.Financial Affordability:
The university is dedicated to making a Saint Peter's education accessible to all students through financial aid options.Strong Faculty:
The university boasts a dedicated faculty committed to student success and providing a high-quality education.High Job Placement Rate:
The university has a strong track record of placing graduates in successful careers.Academic Programs:
Saint Peter's University offers a wide range of academic programs, including:
Undergraduate Programs:
Various majors across the arts, sciences, humanities, and business.Graduate Programs:
Master's degrees in fields such as business, education, nursing, and social work.Online Programs:
Flexible online degree options for working professionals.Accelerated Programs:
Accelerated graduate degree programs for students seeking to advance their careers quickly.Other:
Rankings and Accolades:
Saint Peter's University has been recognized for its commitment to social mobility and its high-quality education.News and Events:
The university regularly publishes news and updates about its community and events.Campus Location:
The university is located in Jersey City, New Jersey, offering easy access to New York City and other major metropolitan areas.Degree Overview:
The Master of Arts in Communication and Public Relations from Saint Peter's University is designed for individuals seeking a career in public relations, advertising, public relations management, or advocacy within corporate or nonprofit organizations. The program emphasizes the use of media for promotion and marketing, strategic communication planning and analysis, brand development and practice, press release writing, and crisis response. It also focuses on the effective use of social media platforms for reaching clients and business partners.
Objectives:
- Develop expertise in utilizing media for promotion and marketing.
- Master strategic communication planning and analysis.
- Gain proficiency in brand development and practice.
- Enhance skills in press release writing.
- Acquire knowledge and skills in identifying and effectively responding to crisis situations.
- Understand how social media platforms are used to reach clients and potential business partners.
- Help clients communicate effectively with the public.
Outline:
The 33-credit program is offered as a hybrid of synchronous and asynchronous online classes, providing flexibility for students. Classes meet once a week from 6:00 p.m. to 9:25 p.m., allowing students to balance their studies with other commitments.
Courses:
The program's curriculum includes a variety of courses, including:
- Principles of Public Relations
- Strategic Communication Planning
- Brand Management
- Crisis Communication
- Public Relations Writing
- Social Media for Public Relations
Teaching:
The program is taught by highly trained faculty with expertise in public relations, communication, and marketing. The university utilizes a variety of teaching methods, including lectures, discussions, case studies, and simulations.
Careers:
Graduates of the program are prepared for careers in public relations, advertising, public relations management, and advocacy. They may find employment in corporate communications departments, public relations agencies, nonprofit organizations, and government agencies. The program's emphasis on social media and strategic communication prepares graduates for the evolving communication landscape.
