Program Overview

Master of Science in Digital Marketing and Analytics (MSc.)

The Master of Science in Digital Marketing and Analytics is a contemporary, industry-oriented graduate program offered in partnership with Dublin Business School (DBS), Ireland. Students will study entirely in English at the University of New York in Prague while earning an internationally recognized Irish master's degree, issued by Dublin Business School.

Why Choose This MSc Program?

• An international degree awarded by Dublin Business School, one of Ireland's top business and management education institutions.
• Study in English in Prague, a dynamic European hub for marketing, media, and technology.
• Master both digital marketing and data analytics, gaining skills that connect creativity, strategy, and technical analysis.
• Use real tools and datasets to prepare for modern, data-driven marketing environments.
• A more flexible program format, designed to accommodate work schedules and career commitments.
• Taught by a mix of academic experts and industry professionals, ensuring relevance and real-world application.

What You Will Learn

This program provides advanced knowledge and practical experience to excel in roles that demand both marketing skills and analytical abilities. Students will learn how to:

• Build and manage integrated digital marketing campaigns, including SEO, SEM, social media, content, email, and more.
• Analyze consumer behavior and customer journeys using data insights.
• Utilize marketing analytics tools to measure, evaluate, and optimize campaign performance.
• Design dashboards and data visualizations that support business decision-making.
• Present data-driven recommendations to leadership and clients.
• Understand digital regulations, privacy frameworks, and ethical data practices.
• Conduct an applied research project, dissertation, or industry placement aligned with professional goals.

Program Structure

A combination of academic rigor and practical training, the program includes:

Core Modules:

• Web Marketing Management and Metrics
• Digital Design & Development
• Strategic Thinking in the Digital Age
• Research Methods 1 & 2
• Data and Digital Marketing Analytics
• Digital Advertising and Online Marketing Communications
• Business Intelligence and Visualization

Final Module Options:

Students will complete one of the following:

• Dissertation
• Applied Research Project
• Placement (internship) This allows customization of the MSc for academic, analytical, or practical career goals.

Career Opportunities

The MSc in Digital Marketing and Analytics prepares students for high-growth, high-demand roles, including:

• Digital Marketing Manager
• Marketing Analyst / Data Strategist
• Performance Marketing Specialist
• CRM and Retention Manager
• SEO/SEM Specialist
• Social Media Strategist
• E-commerce Manager
• Digital Brand Manager
• Product Marketing Specialist
• Insights and Research Analyst Graduates are well-equipped for roles in marketing teams, creative agencies, tech companies, multinational corporations, e-commerce businesses, startups, and consulting firms.

Who Should Apply?

This program is ideal for those who:

• Hold a bachelor's degree in marketing, business, communications, analytics, IT, or related fields.
• Want to transition into digital marketing or data-driven roles.
• Seek to upgrade professional skills for leadership or strategic positions.
• Want to study in English within an international environment.
• Aim to combine creativity with analytical, data-driven thinking.

Program Specifications

• Awarding Body: Quality and Qualifications Ireland (QQI)
• Degree Awarded: Master of Science (MSc) in Digital Marketing and Analytics
• European Qualifications Framework (EQF) Level: Level 7
• Duration: 1 year (full-time) or 2 years (part-time)
• Next intake: September 2026