BA Communication and Media Science

Program Overview

The BA Communication and Media Science program at Corvinus University equips students with the knowledge and skills to effectively communicate and influence audiences across various media platforms. The program combines theoretical foundations with practical applications, preparing graduates for diverse roles in the international labor market, including media, public relations, marketing, and communication management.

Program Outline

Degree Overview:

• Overview: The BA Communication and Media Science program at Corvinus University provides students with the knowledge and skills to influence and inform audiences using verbal, non-verbal, and visual techniques across various media platforms.
The program combines theoretical foundations with practical applications, equipping graduates for diverse roles in the international labor market.

Outline:

• Program Content: The program covers a wide range of communication-related topics, including:
• Communication theory
• Marketing psychology
• Digital marketing
• Semiotics
• Media economics
• Strategic communication
• Digital public life
• Organizational communication
• Structure: The program consists of 180 ECTS credits earned over six semesters (three years).
It includes a compulsory 80-hour internship in the second year.
• Course Schedule: Courses are typically offered in a modular format, with each module covering a specific topic.
The course schedule varies each semester, but some of the core modules offered include:
• Year 1:
• The Realm of Communication
• Strategic Communication
• Culture and Communication
• Social Science Research Method
• Year 2:
• Communication and Cognition
• Media Communication
• Visual and Virtual Communication
• Psycholinguistics
• Year 3:
• Business Negotiation
• Intercultural Communication
• PR and Marketing Communication
• Press Photography, Documentary, and Campaign Film Making
• Modules: Each module includes lectures, seminars, and practical exercises.
The following are brief descriptions of some of the core modules:
• The Realm of Communication:
Introduces students to the fundamental concepts and theories of communication, including communication models, communication channels, and communication ethics.
• Strategic Communication: Focuses on the development of strategic communication plans and campaigns, including message development, media selection, and evaluation.
• Culture and Communication: Examines the relationship between culture and communication, exploring how cultural factors influence communication processes and outcomes.
• Communication and Cognition: Investigates the cognitive processes involved in communication, including attention, memory, and persuasion.
• Media Communication: Explores the role of mass media in society, including the production, consumption, and effects of media messages.
• Visual and Virtual Communication: Examines the use of visual and virtual communication technologies, including the design and evaluation of visual communication materials.

Assessment:

• Assessment Methods: Assessment methods vary depending on the module but may include:
• Exams (written and oral)
• Essays
• Presentations
• Projects
• Case studies
• Portfolios
• Assessment Criteria: Assessment criteria are based on the learning outcomes of each module and may include:
• Knowledge and understanding of concepts and theories
• Critical thinking and analytical skills
• Communication and presentation skills
• Problem-solving and decision-making skills
• Creativity and innovation

Teaching:

• Teaching Methods: The program employs a variety of teaching methods, including:
• Lectures
• Seminars
• Workshops
• Project work
• Presentations
• Case studies
• Field trips
• Faculty: The program is taught by a team of experienced and qualified faculty members with expertise in communication and media science.
• Unique Approaches: The program emphasizes experiential learning and practical applications.
Students have the opportunity to gain hands-on experience through internships, projects, and other practical assignments.

Careers:

• Career Paths: Graduates of the BA Communication and Media Science program are qualified for a wide range of careers in the following fields:
• Media
• Public relations
• Marketing
• Communication management
• Journalism
• Advertising
• Market research
• Digital marketing
• Social media management
• Film and television production
• Opportunities: Graduates are employed by a variety of organizations, including:
• Media companies
• Public relations firms
• Marketing agencies
• Communication consultancies
• Non-profit organizations
• Government agencies
• Businesses and corporations

Tuition Fees and Payment Information:

• Tuition fees (EEA): 800 000 HUF per semester
• Total tuition fees (EEA): 4 800 000 HUF
• Tuition fees (Non-EEA): € 2 800 per semester
• Total tuition fees (Non-EEA): € 16 800