Program Overview

This postgraduate marketing program offers three pathways tailored to students with varying backgrounds. Pathway 1 is designed for those with a related degree and work experience, while Pathways 2 and 3 are suitable for graduates from any discipline. The program covers core marketing concepts, including brand strategy, consumer behavior, and digital marketing, and allows students to specialize through elective courses. Graduates are well-prepared for senior management positions in marketing or specialist roles in consulting or other industries.